From the course: Learning to Write for the Web
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Stock images are a waste of space
From the course: Learning to Write for the Web
Stock images are a waste of space
- This is also a good place to discuss the images you use on your site. There are lots of places where you can purchase stock photography of happy, smiling people pointing at laptop screens, or presenting sales figure graphs, or writing on glass walls, but none of these images actually convey any useful information about the product, or service that you're offering, or about the topic your writing on. And tell me, why is the writing on the glass wall always your way round even though the person is writing from the other side? That's just cheesy. Instead of using these stock images, it's worth taking the time to find pictures that help tell your story. Pictures should give perspective to written descriptions that you've included in your article. They should support and enhance the article content. A good picture will quickly help a visitor to your site work out whether they're on the right page or not. And, good pictures can often help people understand a concept that they couldn't…
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People look for supporting evidence3m 15s
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(Locked)
People respect authoritative sources3m 59s
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(Locked)
Stock images are a waste of space3m 28s
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(Locked)
Challenge: Linking to outside information to enhance your content1m 5s
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(Locked)
Solution: Linking to outside information to enhance your content4m 43s
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