Content analytics and audience analytics - LinkedIn Analytics Tutorial

- After this video, you're going to get an understanding of the difference between post analytics and audience analytics. So let's go into the post first. Key thing here is I like to just get an understanding of what have I done in the past year? Now you have different options. 90 days, 28 days, 14 days, seven days. I like looking at my entire year and saying, okay, what have I done really well and what are some things that I can amplify even more? And maybe some things I should stay away from. So when I look at this piece, this allows me to see all the pieces of content that are doing extremely well. Now I can go back on this and I can always do a post like this again, I could do a video on it. I could do so many different things. And I found that this is like a really good way of saying, okay, these type of videos, this type of engagement is working. Well, let's continuously ride with that, right? So we'll dive more into what that means later in the course and how to leverage that. But that's how you look at the post analytics. And again, you can change the days, but I like looking at the entire year. You can see impressions are pretty high. So next thing I go is into the audience. So if you look the past 365 days, you say, I have my valleys, I have my huge spikes here. So it's like, okay, whatever I did there, I probably should do whatever I did here again. Right? So that's really interesting. And then also I like looking at holistically what is my audience overall in the past year. So account executives, it looks like that's my main audience. And then founders is my main audience, which is great 'cause I'm a CEO, so I'm speaking to that an owner, right? So I don't understand my audience, which is pretty good. And then I like looking at the locations too and saying, okay, overall, you know, who is consuming me across the world? So that's the way that I look at post analytics and audience analytics. And we're going to talk about how to leverage that moving forward.