From the course: LinkedIn Analytics for Creators
How to look at seniority data to frame your content - LinkedIn Analytics Tutorial
From the course: LinkedIn Analytics for Creators
How to look at seniority data to frame your content
- So with this one, what we want to dive into here is understanding the seniority of people that are engaging with our content. Because at the end of the day, we're creating content to engage with potential buyers and people that could give us potential job opportunities. So the way I look at this is I want to have senior be at the top, and I've accomplished that. That typically are people who are VPs or C-suites is how they classify that. Entry level, I've been creating for salespeople for a very long time. So yes, I am going to have the SCRs and AE's that are going to be a part of this, and then the directors, I want that as well. So the way that I see this, I'm in a really good spot. So now I know I need to create more content that is authority based and thought leadership base so people can respect me in my industry and then hit me up for opportunities, whatever they may be. So that's the importance of the seniority here. And so take the time to look at what yours are and say, "Okay, do I like my top three?" If you don't, cool, you need to create more content. Well, not cool, but you know what I mean, like you now know. So now you can change your content to speak to the audience, but if you have your talk through that you want, that's great. Now you can start focusing on that and getting in front of those people appropriately.
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