From the course: LinkedIn Analytics for Creators
How viewer demographics help you create ongoing content - LinkedIn Analytics Tutorial
From the course: LinkedIn Analytics for Creators
How viewer demographics help you create ongoing content
- After this video, you'll get an understanding of how to read content, audience demographics, and how to leverage that in your content. Now, we're going to talk about this later in more detail, but the main thing here is I just like to look at, okay, what are the job titles? This is the main thing, because all your content is focused on an audience. Your content speaks to them. Otherwise it's in a vacuum and no one's going to care. We have to contextualize our content to the audience themselves. So I know, okay, account executives, sales development, these are the people that are typically going to like this post. 'cause it was about a sales tip. So now I know, okay, if I create a piece of content like this, account executives and SDRs are hyper-focused on this. So if I'm trying to get them to pay attention to what I'm saying, this is what I'm going to do. Right? So that's going to be the big, big key in all of that. And then what I like to also look at too, and there's a lot of things you can look at too, but look at locations. That gives me some help with time zones to those salespeople. And then I also like to look at company size to see maybe do I need to change the way I talk about my content based on how the motion of the company works? So that's the way you look at your content audience demographic to be successful and make impactful content.
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