From the course: LinkedIn Analytics for Creators
Leveraging locations to understand the best time to post - LinkedIn Analytics Tutorial
From the course: LinkedIn Analytics for Creators
Leveraging locations to understand the best time to post
- After this video, you'll have an understanding of how to leverage the locations that people are viewing you from to know the best time to post. So I mentioned this a little bit last time, but let's dive a little bit deeper. So from the past year, I have New York, London, San Francisco, Atlanta, and LA widespread of time zones. So what I'm going to do is I'm going to say, okay, based on these cities that they've given me, let's test some time zones. So I'll post in the morning, let's say I post like an 8:30, 8:45. Let's see what type of engagement I get when I do that. So that would be an example just to see what's going on. However, London is five hours ahead. So I might say, you know what? Let me post at 4:00 AM and let's see what happens there. I get up around that time, so maybe there's, higher engagement because I have a lot of people there that live in London and they're willing to consume that content as well. I don't know, but the whole goal is to AB test with your audience to see what lands and what doesn't land. So that way you're going to be able to see what times you should be posting over time. But the locations gives you a good North Star to figuring out like, okay, where's my audience at? And then you lean towards that to engage with them.
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