Using historical data to identify content trends - LinkedIn Analytics Tutorial

- Now let's look at the top performing content that you have had, let's say in the past year, 90 days or whatever you decided to do. I'm going to do a year, 'cause I have a ton of different pieces to look at and let's explore what's going on. Now, one thing that I also want to talk about, I didn't talk about the last video, was engagement. I just want to share the whole overview. But what we're going to do is just look at show more. Now what again, we've talked about why impressions are important. How many eyeballs see certain posts? So I'm looking at what really vibed with people. So, terrible way to end a sales call. That framework seems to perform very well. So guess what? I'm going to do more of that. And I always look at, by the way, posts that have over 100 comments. That's a big thing, too. I look at posts that have over 100 comments and say, okay, how can I replicate that? So here, over 100 comments. Okay, that went really well. How do we do that? This video went really well. So you're seeing trends here. Things where like, I'm personal and I share, hey, this is something that happened to me, a very tactical tip or a short form post, or like some type of video, that's a long form, that's about a three-minute video, those do well for me. They may not be for you, but they do well for me. So now I know I need to do more of that, more raw posts, more like, here's where I'm at, et cetera. So what I would do here is look at a historical piece of content that I can leverage again. So let's use this, for example. Sales call one, sales call two, sales call three, et cetera. This is a visual, sparks emotion. This shows how hard the sales journey is. So what I would do here is I would change this and make it for content creators and say, post one, post two, post three. Like, you're not going to be successful to post in. I mean, it may take longer than that, but the visual is like, don't imagine giving up on your first post. So now that's another way that I can leverage something that already worked, but I'm changing the story, the narrative of the post. And now I could probably, I'm most likely going to get the same amount of engagement, if not more on the next one. So that's how you leverage historical content to then create better content moving forward.