From the course: LinkedIn Analytics for Creators
Where to keep your content analytics - LinkedIn Analytics Tutorial
From the course: LinkedIn Analytics for Creators
Where to keep your content analytics
- We are still here in the analytics because we have some more things to talk about, which is where do you store all this data, store it anywhere that is easily accessible. So I'm just going to go with this real quick. What should you grab from the analytics and what should you be tracking? I always track what are your impressions, reactions, comments, reposts. I'm going to go to job titles real quick, and then I pick the top three. So I'd be like, all right, AEs, SDRs, BDRs, engaged, right? And then I would pick locations and say, okay, the top three locations where? New York, San Francisco, Atlanta, now this could sound a little bit tedious, but the goal is, is that if I'm able to collect all this information, I can then find out what are the time zones that work for me and what audience is gravitating towards what type of content, and move forward from there. So I'm not going to go to the next step and show you a spreadsheet. We all know how to create a spreadsheet, but you can use a spreadsheet, maybe a project management system. Those are things that I would encourage you to store this data and this analytics. So now you have an understanding of how to leverage it moving forward. You should be able to look at this in the last 90 days and say, okay, I know I need to create this content at this time because this is really landing, or I need to do more of this type of content. And that will give you more confidence to create the content that is reaching your audience that you want, and then you continuously can double down on that.
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