From the course: OMCA™ Certification for Digital Marketers Test Prep
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Bidding on keywords
From the course: OMCA™ Certification for Digital Marketers Test Prep
Bidding on keywords
- Let me ask you something. What would you be willing to pay to get a qualified visitor to your website? I'm going to show you the different ways that you pay the search engine to run your ads and selecting keywords, we bid on them. Multiple advertisers want the same terms so they compete by bidding how much they are willing to pay the search engine to display their ads. However, not all bidding options are the same. There are three different paid search bidding options you can choose from based on the goal of your business. First, if your goal is to get people to your website then you'll use CPC or cost per click. In cost per click, you only pay the search engine when someone clicks your ad. Now, you can do this two ways. First, you can use automated bidding. Here I can set a daily budget and let the search engine find the cost per click words and matches that will bring me the most visitors within my budget. Or I…
Inhalt
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Exploring the benefits of paid search advertising3m 41s
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(Locked)
Defining paid search terminology and account structure4m 1s
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(Locked)
Targeting keywords4m 11s
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(Locked)
Matching keywords4m 15s
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(Locked)
Bidding on keywords4m
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(Locked)
Navigating paid search metrics and quality score4m 33s
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(Locked)
Writing compelling paid search ads3m 51s
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(Locked)
Sending clicks to the landing page3m 8s
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(Locked)
Testing and optimization of campaigns4m 17s
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(Locked)
Extending your reach with programmatic ads3m 34s
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(Locked)
Using remarketing or retargeting to reach prospects3m 29s
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(Locked)
Buying programmatic ads and measuring results4m 47s
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