From the course: OMCA™ Certification for Digital Marketers Test Prep

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Grasping the basics of SEO

Grasping the basics of SEO

From the course: OMCA™ Certification for Digital Marketers Test Prep

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Grasping the basics of SEO

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- [Instructor] Let's get to the bottom line, How do you get better rankings? For the OMCA exam, knowing the primary elements for on-page SEO is essential. It starts by using keywords in important text elements of the page. Now it's not just for the search engines, this also dramatically improves the experience for your visitors. Here's how this process starts. The best place to understand the importance of the on-page elements is to start with the search results. This example shows us the importance of writing a clear and descriptive page title. You can see the page title at the top of the page and how the search engine displays it in the large blue text of the results. It is the first thing a searcher will read about your page and it is critical in getting them to click and visit your website. Next is the URL, or the file name of the page. The gray-black text can come from two places, it can be pulled from the content…

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