From the course: OMCA™ Certification for Digital Marketers Test Prep
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Grasping the basics of SEO
From the course: OMCA™ Certification for Digital Marketers Test Prep
Grasping the basics of SEO
- [Instructor] Let's get to the bottom line, How do you get better rankings? For the OMCA exam, knowing the primary elements for on-page SEO is essential. It starts by using keywords in important text elements of the page. Now it's not just for the search engines, this also dramatically improves the experience for your visitors. Here's how this process starts. The best place to understand the importance of the on-page elements is to start with the search results. This example shows us the importance of writing a clear and descriptive page title. You can see the page title at the top of the page and how the search engine displays it in the large blue text of the results. It is the first thing a searcher will read about your page and it is critical in getting them to click and visit your website. Next is the URL, or the file name of the page. The gray-black text can come from two places, it can be pulled from the content…
Inhalt
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SEO overview: Benefits and terminology3m 50s
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(Locked)
Seeing how search engines work3m 35s
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(Locked)
Performing keyword research3m 14s
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(Locked)
Grasping the basics of SEO3m 30s
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(Locked)
Gaining influence through links4m 34s
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(Locked)
Encountering SEO obstacles3m 58s
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(Locked)
Managing SEO campaigns3m 47s
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(Locked)
Reporting SEO measurement3m 29s
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(Locked)
Employing SEO for local businesses3m 35s
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(Locked)
Exploring algorithm updates and trends5m 36s
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