From the course: OMCA™ Certification for Digital Marketers Test Prep
Schalten Sie den kompletten Kurs noch heute frei
Join today to access over 23,300 courses taught by industry experts.
Navigating paid search metrics and quality score
From the course: OMCA™ Certification for Digital Marketers Test Prep
Navigating paid search metrics and quality score
- In this section I'll cover the primary metrics in paid search. Besides knowing these terms to pass the OMCA exam, I'll teach you the main factors in getting the most out of your budget, which will make you a hero. The first metric is impressions. This reports how many times my ad was displayed and seen by people. The second is your average cost per click. This is the amount you've paid divided by the number of ad clicks. The amount paid per click varies. So the average gives you an accurate rate of how much you are paying per click. The third metric is the click-through rate or CTR. This reports the rate that people click on your ad. The rate is determined by the number of clicks divided by the number of impressions. If you have 20 clicks and 1,000 impressions, then your click-through rate is 2%. Your click-through rate also affects one of the most important campaign metrics, the quality score. The quality score is…
Inhalt
-
-
-
-
Exploring the benefits of paid search advertising3m 41s
-
(Locked)
Defining paid search terminology and account structure4m 1s
-
(Locked)
Targeting keywords4m 11s
-
(Locked)
Matching keywords4m 15s
-
(Locked)
Bidding on keywords4m
-
(Locked)
Navigating paid search metrics and quality score4m 33s
-
(Locked)
Writing compelling paid search ads3m 51s
-
(Locked)
Sending clicks to the landing page3m 8s
-
(Locked)
Testing and optimization of campaigns4m 17s
-
(Locked)
Extending your reach with programmatic ads3m 34s
-
(Locked)
Using remarketing or retargeting to reach prospects3m 29s
-
(Locked)
Buying programmatic ads and measuring results4m 47s
-
-
-
-
-
-
-
-
-