From the course: OMCA™ Certification for Digital Marketers Test Prep

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Navigating paid search metrics and quality score

Navigating paid search metrics and quality score

From the course: OMCA™ Certification for Digital Marketers Test Prep

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Navigating paid search metrics and quality score

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- In this section I'll cover the primary metrics in paid search. Besides knowing these terms to pass the OMCA exam, I'll teach you the main factors in getting the most out of your budget, which will make you a hero. The first metric is impressions. This reports how many times my ad was displayed and seen by people. The second is your average cost per click. This is the amount you've paid divided by the number of ad clicks. The amount paid per click varies. So the average gives you an accurate rate of how much you are paying per click. The third metric is the click-through rate or CTR. This reports the rate that people click on your ad. The rate is determined by the number of clicks divided by the number of impressions. If you have 20 clicks and 1,000 impressions, then your click-through rate is 2%. Your click-through rate also affects one of the most important campaign metrics, the quality score. The quality score is…

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