From the course: Onboarding New Salespeople
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Using storytelling when onboarding salespeople
From the course: Onboarding New Salespeople
Using storytelling when onboarding salespeople
- In this video, we will go a little deeper into one of the most important and yet overlooked aspects of onboarding, which is storytelling and positioning. It's important to get this right because sellers who can wield clarity in their explanations have a crushing advantage in a world where customers are overwhelmed with uncertainty, anxiety, and indecision. However, this can be a challenging task, especially for startups or organizations with product centric or vendor centric habits. To create a compelling story, we must start with the most important element the customer. Customer centricity should be the thread that runs through all our enablement activities, so it's crucial for sellers to have a clear story that places their organization, product, or service in the customer's universe. Let's understand the elements of a great story. This is where the neon storytelling framework comes in. This framework provides a structured approach to crafting a compelling story. Let's break it…
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