From the course: Operations Strategy for Business

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Structural decisions

Structural decisions

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Structural operations decisions tackle the more tangible aspects of an organization and design activities. Whereas infrastructural decisions focus on the people operating processes, planning, and control organizational structure. So structural strategic operations decisions. Yeah. The biggest operations strategy decisions of them all is what to make. What are we actually going to do to provide a particular good or service versus buying in or outsourcing it? Next might be how to compete, how to give your business a competitive advantage in the marketplace and make customers choose your product and service through the deliberate strategic choice of what aspects of operational performance you want to excel at from the point of view of the customer. A business competing on ultra-fast delivery would be operationally set up very differently from one set up to offer the most customization options. Some of these next decisions are not made very often and can mean committing millions or…

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