Reputation Risk Management
With Lida Citroën
Liked by 1,096 users
Duration: 41m
Skill level: Intermediate
Released: 10/29/2018
Course details
Social media has democratized public commentary. Nearly every consumer—from your company's most ardent fan to your biggest critic—has a chance to be heard. And the reverberations from one little comment made by a disgruntled customer can do big damage to your company's reputation. In this course, Lida Citroën dives into the topic of reputation risk management, equipping you with approaches that can help you successfully manage your brand's reputation. Lida goes over the basics of reputation risk management, explaining what it is and why it matters. She shows how to create, activate, and assess an incident response plan that can help you tackle a reputation crisis head-on. Plus, she shares case studies that lend a real-world context to the concepts covered in this course.
Skills you’ll gain
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Certificate of Completion
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Meet the instructor
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Inhalt
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 2 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units