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Understand apps

Understand apps - Shopify Tutorial

From the course: Shopify Essential Training

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Understand apps

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- [Instructor] We've talked a lot about apps in passing, but we never talked about what they are exactly and how they work. Shopify apps work very much like apps on your phone. They enhance or add functionality to the platform. So you might add entirely new functionality, like a live chat system, an affiliate system, or an integration with a newsletter. There are also apps that enhance the functionality already on Shopify. There's a free review app built by Shopify you could install or you could install this app. Yotpo helps you get more reviews by emailing customers at just the right time, so they actually review the product. And we've already talked about SEO for Shopify a few times, but if you want to do even more for SEO with Shopify, you can install any number of SEO apps that give you even more control. This one helps you write optimized content on your pages. And just like apps on your phone, some of these apps are…

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