From the course: Social Media Marketing with Facebook and Twitter
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Brand guidelines for social media
From the course: Social Media Marketing with Facebook and Twitter
Brand guidelines for social media
- [Instructor] A large component of finding success on social media is having consistent social media branding and creating these guidelines will help foster that consistency. So, branding is the experience your audience gets when they come into contact with your brand, product, and or service. Facebook and Twitter, along with your website, are the cornerstones of your business's presence online. That means when people land on your Twitter profile, like you see here for Two Trees Olive Oil, or your Facebook page, this is the first point of contact that you have with them and it's really important to make a great first impression. Now, the different brand elements, and you can see them here are the logo, it's the header, of course, the username, and then more subtle things, like the colors or the color palette, your fonts, and of course, your posts and content. All of this contributes to your brand on Facebook, on Twitter…
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