From the course: Social Media Marketing with Facebook and Twitter
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Developing your social media marketing strategy
From the course: Social Media Marketing with Facebook and Twitter
Developing your social media marketing strategy
- [Narrator] Let's talk about developing a social media marketing strategy. A strategy is a document that outlines all of your social media goals, how you'll achieve them, and the metrics that you'll use to track and measure your progress. Now, before we dive in, open up a Google document or a Word document. This is going to be the place where you take notes, jot down your ideas, and answer the questions that I'm going to be asking you. It'll help you work through the steps that we're going to cover together. I've also created a sample social media strategy for Two Trees Olive Oil. That's the fictitious brand I'll be using as an example in this course. Feel free to use it as a guidepost, or make a copy and make it your own. Either way, if you follow along and add to the strategy document, by the end of this course, you'll have a major portion of your social media marketing strategy completed. You can see the…
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