From the course: Social Media Marketing with Facebook and Twitter
Join today to access over 23,400 courses taught by industry experts.
Setting goals to measure success
From the course: Social Media Marketing with Facebook and Twitter
Setting goals to measure success
- [Narrator] Measuring your social media efforts can feel difficult at times. Often the data we collect is qualitative. We hear stories from our customers on social media about how much they love our product or if they're in need of customer service. So let's get started setting goals for Facebook and Twitter. Go ahead and open up your social media strategy document In the movie "Developing your Social Media Marketing Strategy", You may have written some SMART goals down. Review them now, and don't worry if you haven't created any at this time. I am going to walk you through the exact steps. The SMART framework is a proven system to make sure that your goals lead to real business results. After all, if you're working in an organization or for a client, they're going to want to see that you can measure your social media success. Let's go over how to do that through SMART goals. Now, each of your goals should be specific…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Kurse herunterladen und unterwegs lernen
Sehen Sie sich die Kurse auf Ihrem mobilen Gerät an, ohne eine Internetverbindung zu benötigen. Laden Sie Kurse mit Ihrer iOS- oder Android-App LinkedIn Learning herunter.