From the course: Starting a Career in Sales Enablement
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Cross-functional alignment with sales enablement
From the course: Starting a Career in Sales Enablement
Cross-functional alignment with sales enablement
- Let's look at why cross-functional alignment is vital. You'll learn how to secure executive sponsorship and how to maintain ongoing sponsorship with the leadership team, so that they continue to treat enablement as a vital tool to drive performance. Enabling sales requires close collaboration across all functions, and its usually best to secure executive sponsorship early on. Usually that's a given. Enablement practitioners are not cheap, and when people have been promoted into the role from the sales team, the business has judged that losing a sales performer is outweighed by the benefits of effective enablement. So you've probably got a headstart here. Your sponsors can provide resources for enablement initiatives and help remove roadblocks. Be sure to give them regular progress updates and celebrate wins, big or small, to maintain engagement. Another crucial activity is sharing insights about the sales team with other functions. For example, insights uncovered during a competency…
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