Storytelling for Advertising Campaigns
With Stefan Mumaw
Liked by 1,601 users
Duration: 35m
Skill level: Beginner + Intermediate
Released: 10/11/2017
Course details
"Storytelling" has become an agency buzzword. From creative directors to copywriters, it seems everyone is a storyteller these days. And the fact is, they're right. We are all storytellers. But few of us are story builders, capable of not only understanding the structure of story but able to use it to connect the character of a brand to the people that consume it.
In this course, Stefan Mumaw lays out the structure of story and uses the development of a real-world campaign to show how each story component builds an emotional bridge between brand and consumer. He breaks down how that story translates to the various advertising components that creatives often use in a real-world campaign, like TV spots, print ads, websites, and social content.
In this course, Stefan Mumaw lays out the structure of story and uses the development of a real-world campaign to show how each story component builds an emotional bridge between brand and consumer. He breaks down how that story translates to the various advertising components that creatives often use in a real-world campaign, like TV spots, print ads, websites, and social content.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Viola Gjylbegaj, PhD
Viola Gjylbegaj, PhD
FHEA, Writer, Translator, Media Researcher, Assistant Professor of Mass Communication at ADU
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Michelle O'Malley
Michelle O'Malley
Production Assistant, Art/Photography Review Writer, Creative Planner
Inhalt
What’s included
- Learn on the go Access on tablet and phone