Understanding Customers Using Jobs to Be Done with David Duncan
With David Duncan
Liked by 429 users
Duration: 1h 25m
Skill level: General
Released: 3/15/2023
Course details
If you’re looking to discover customer insights that lead to breakthrough innovations, winning products, and new directions for growth, the jobs-to-be-done methodology (JTBD) could be the perfect solution for you. JTBD offers a fresh way to understand what your customers really want—and it can be applied to projects at every level of your organization.
In this course, author and JTBD expert David Duncan offers practical tips on how to uncover opportunities to better serve your customers, from one-on-one interviews and customer-first mindsets to tools for rewriting your overall business strategy. Along the way, David talks with LinkedIn chief product officer, Tomer Cohen, who shares lessons learned from the implementation of JTBD at LinkedIn, highlighting its transformative impacts across the organization. By the end of this course, you’ll be ready to use JTBD as your new organizational compass, apply it to complex business challenges, and drive long-term success.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Meet the instructor
Learner reviews
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Troy Barnes, CCXP
Troy Barnes, CCXP
Chief Transformation Officer | Customer Experience | Digital | Agile | Operations | Lifelong Learner | Building high-performing teams
Inhalt
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 5 quizzes
- Learn on the go Access on tablet and phone
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