From the course: Using WordPress to Create a Blog for Creators

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Creating search-optimized headings

Creating search-optimized headings

- [Instructor] One of the most important factors for blogs to rank in search engines is the way you write headings or titles. Today, we will explore how to create effective search optimized headings. Simply put, headings or header tags are HTML tags that tell a browser what styling it should use to display a particular piece of text on the page. Just like headings on a printed article, header tags signal the title or introduce the content that is below it. They're important for SEO because it helps the search engine understand what your blog post is all about and also makes it easy for your reader to understand the context of your blog post. It's important to note here that header tags follow a hierarchical structure. There are different types of tags that you can assign to different titles or sub-titles of your blog post. H1 tag is used to denote the most important heading or title of the blog post. H2 and H3 tags…

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