Writing White Papers
With Tom Geller
Liked by 1,784 users
Duration: 33m
Skill level: Beginner
Released: 10/9/2018
Course details
White papers were originally produced by governments, but now serve a vital purpose in marketing departments worldwide. A white paper is a deep dive into a concept, initiative, or product, designed to educate and persuade by framing issues in a clear way. In this course, corporate communications pro Tom Geller leads you through the format, purposes, and uses of white papers; helps you define what you want your paper to be; and then helps you make it a reality. You'll finish this course with information about where white papers fit in the greater business ecosystem—and how to make your paper the best it can be.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
LinkedIn Lernen
Certificate of Completion
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
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Manjeet Singh
Manjeet Singh
Ph.D. in Rural and Hybrid Microgrid Protection, Storage Systems, Academic Coordinator, Research Coordinator, Examination Coordinator, Student Chapter…
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Andreea Koreanschi
Andreea Koreanschi
Senior Lecturer in Aerodynamics and Aircraft Design at UNIVERSITY OF SALFORD(THE)
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Inhalt
What’s included
- Practice while you learn 2 exercise files
- Test your knowledge 3 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units