Edition 19
[re]frame by Designit brings you news from Designit and beyond to help you stay informed and inspired.
This edition is all about how brands are harnessing creativity and technology to forge deeper connections. Ponder a truly accessible-first world, navigate the evolving social media landscape, explore the rise of super-personalised retail with generative AI, and more. Plus, get inspired by Dr. Pardis Shafafi’s insights on the power of responsible design.
A future shaped by accessibility-first design
Have you heard of the Apple TV+ series ‘See’? It’s set in a dystopia where all of society has lost its sense of sight. For a moment, imagine what it would be like if humanity lost sight in the aughts, when the first iPhone was created.
The brand lesson in Coca-Cola's Olympic ‘hugging can’ design
Just in time for the 2024 Paris Summer Games, Coca-Cola has introduced its Olympic-themed ‘Hug’ cans — a symbol of unity and hope that builds on the brand's legacy of creating unforgettable moments. As Coca-Cola prepares to bring this campaign to the streets of Paris, what heartwarming surprises and connections might unfold?
Explore how this iconic brand continues to set the bar in storytelling and marketing >>
Navigating the complicated relationship between social media users, platforms, and marketers
As social media users shift from constant engagement to more curated and private interactions, marketers face a new challenge: how to adapt their strategies to these evolving preferences and values. With users becoming more cautious about their data and craving authenticity, traditional marketing tactics are losing their edge.
As the digital world becomes more regulated and users grow even more selective, how should brands stay ahead? Dive into the strategies that can help you navigate this complex terrain >>
In the news
What matters to Pardis Shafafi
Dr. Pardis Shafafi , Designit's Global Responsible Business Lead, isn’t your typical creative leader. With a background that spans from scrubbing into surgeries to managing humanitarian efforts in war zones, she brings a deeply unique lens to her work. Passionate about the ‘Do No Harm’ framework, she believes creatives have the power — and responsibility — to shape the world just like doctors do.
In this revealing interview, Dr. Shafafi opens up about her unconventional childhood, what drives her to tackle the next challenge, and her love for stuffed canapés >>
Super-personalised retail isn’t science fiction. Generative AI is here and happy to help
“Hello Mr Yakomoto, welcome back to The Gap. How did those assorted tank tops work out for you?”
Ever since Tom Cruise walked into The Gap as pre-crime chief John Anderton and was greeted by a 3D hologram asking him about his purchase from an eye scan, the "Minority Report" became an instant "future of retail" classic.
The movie might be over 20 years old, but the supercharged rise of generative artificial intelligence means we’re on the cusp of what it portends right now >>
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