🤖 The Growing Power of Generative AI + Meet Our Growing Team

I'm thrilled to share some exciting news with you all as we kick off another year of groundbreaking advancements at Qortex. We've recently welcomed some exceptional talents to our leadership team, further solidifying our position as the go-to Intelligent Video Analytics (IVA) company in the media and advertising industry. These startup and tech veterans, Bob DeMeulemeester, Vanessa Eng, Benjamin Abbatiello, Matthew Cannizzaro, and Allys Ton, are joining forces with us as we continue to grow through 2024.

This impressive lineup of new hires brings a wealth of experience and expertise across media, advertising, and technology. Thank you for being a part of our journey. Together, we're shaping the future of video analytics and creating opportunities for our partners to Win the moment™.

Read the Full Announcement>

"I am of the opinion that AI will freshen our end-user experience while creating more opportunity to find attention among all the noise. We at Qortex offer a significant evolution in advertising technology in providing the opportunity to reach the right person with the right message at the right time without disrupting their experience."- Ben Abbatiello, Head of Supply, Qortex

To Know All About Generative AI

This is the AI newsletter, so let's dive into this week's topic: how generative AI is rapidly transforming our industry. Imagine generative AI as your trusty sidekick in advertising and publishing. It leverages neural networks to analyze vast datasets and then generates content by predicting patterns based on the information it has learned. It essentially mimics human creativity by recognizing and applying common themes. It's the brainy assistant that uses smart algorithms to craft copy and churn out captivating articles. 

 Don't Act Like You Know Me

"Companies have to earn the right to personalize ads," said Eli Stein, a partner at McKinsey & Company. In the quest for hyper-personalization, Generative AI, capable of producing thousands of creative variations, presents a double-edged sword. On one hand, it promises tailored content; on the other, it can lead to intrusive or off-target marketing attempts. That's why we're a fan of utilizing context for targeting rather than intrusive content. >

 Quick Callouts  

Here are a few related articles I thought you'd be interested in:

• Mastercard has introduced a generative AI chatbot, Mastercard Small Business AI.

• CocaCola continues to "Open Happiness" with their use of AI.

• GenAI Adoption is rapidly increasing. Learn 5 ways for thoughtful adoption.

Heinz's relatable 'The Wait' ad celebrates the universal love for Heinz Tomato Ketchup, showing that sometimes, absence truly makes the heart grow fonder in the world of advertising.

Read More>