How to Grow Your Business Through Social Media

Social media platforms connect people with information, and with other people.

At a time when business hours and basic ways of operating are in constant flux, it’s more important than ever to have a presence on social media channels, share up-to-date information, and utilize the opportunity to connect with people eager to connect back.

It’s safe to say social media has garnered a new level of importance in the past few months.

See more of Sharna’s work on her website.

While social media has always offered businesses the opportunity to connect with customers through engaging content and make sales through strategic social media marketing, it’s now – for the time being – one of the primary ways we are able to connect with one another. And that’s not something to be taken lightly.

Social media marketing, along with its new-found status, has also evolved culturally. Now more than before, being customer-centric on social is a must.

YES, YOU CAN MARKET YOUR BUSINESS AND PROMOTE YOUR OFFERINGS. YOUR GOAL IS STILL, ULTIMATELY, TO DRIVE SALES.

But the way businesses go about that is going to look a bit different than it has in the past. In the context of a universal challenge like the one we’re facing now; messaging needs to be user-focused if it’s going to be effective.

As more people turn to online content to be informed, educated and entertained, you have the opportunity to provide value and resonate with your customers — perhaps, more than ever before.

And the best part is, the work you do now to show up for your audience is not just an appropriate response to the current climate.

It’s also an investment in your long-term success, as you develop relationships and marketing channels that support your business growth into the future.

How to Use Social Media to Grow Your Business

See more of Sharna’s work on her website.

ESTABLISH YOUR BRAND ON SOCIAL

Use social media to establish your brand by consistently sharing your message and values, designing content that contributes to your brand aesthetic, and telling your brand story regularly in different ways.

Remember, establishing your brand is not a once-and-done activity. It’s an ongoing process. Strengthen your brand one post at a time.

INTERACT WITH YOUR AUDIENCE

Algorithms favor engagement, and so do humans.

When you interact with your audience on social media, you’re not only positioning your accounts to reach more users, but you’re also appealing to the people behind the screens.

Engaging with your audience makes your marketing efforts more effective and creates a better experience for your customers.

KEEP YOUR STRATEGY IN PLAY

While there’s so much opportunity for growth on social media, it’s really easy to get lost in posts and likes.

Form a social media strategy to keep you on track with your overarching goals and to ensure you’re not wasting precious time.

Even a simple strategy can make all the difference. Book a free discovery call with us and let’s chat about what your social strategy might look like so you can show up for your audience.