Press Release Pulse - July 2024

Welcome to the first edition of Press Release Pulse! This new monthly recap will highlight standout press releases and recent trends, including some of the most read and engaged-with content of the past month.

Featured Releases

Throughout July, several companies utilized SocialBoost - powered by SoSha - to offer readers pre-drafted social post options that make sharing their news quick and easy.

SocialBoost is powered by AI and can help you quickly generate optimized social post options to help boost engagement!

Learn more about SocialBoost

July's Top Press Releases

These are a few of the most read and engaged-with press releases of the month. Check out which content best practices they used to increase visibility and engagement.

Can You Handle the Heat? Burger King® Introduces All-New Fiery Menu

• A question in the headline immediately piques reader interest

• Multichannel News Release boosts engagement and visibility

Boost Mobile - the Newest Wireless Carrier - Launches New State-of-the-Art Nationwide 5G Network, Plans and Branding

• Easy-to-read chart explains features of the new offering

• Bullets and bolding break up the text and highlight key details

Swarovski Partners with GK Elite for the USA Gymnastics Team Leotards

• Unique format answers the who, what, when and where

• Clear call-to-action provides a link to download more images

View all press releases

Industry Trends

Catch up on some of the biggest topics that have been dominating the conversation:

• Summer Fun: Brands spent the month celebrating the warm weather and the Fourth of July with product launches, summer travel news and more.

• Paris Games: From athlete partnerships to timely product announcements and other news coming out of Paris, we saw a number of releases tied to the 2024 Summer Games.

• Quarterly Earnings Reports: The latest earnings season kicked off in mid-July and PR Newswire sent a wave of quarterly financial results, including the latest from Lockheed Martin and McDonald's.

How to Write a Press Release: Tips and Best Practices

PR pros know that learning how to write a press release is only half the battle. To get the full benefits of a press release, you need to make it stand out in the sea of information journalists, bloggers and influencers encounter every day. 

So what makes a good press release? In a new in-depth blog post, we dive into press releases basics and strategies for writing clear, compelling copy that achieves your organization’s goals.

Discover press release best practices, including: 

📝 Press release structure: Read about the release format that makes your message easy to understand and promote. 

✅ Release Rules and Guidelines: Captivating and persuading your target audience is both an art and a science. Get our tips for success.

📰 Headline Tips: It may be the most important piece of the puzzle. Start strong with a header that captures attention quickly and encourages your audience to read more.

🌟 Press Release Length: You want to present your key message clearly and concisely without overwhelming the reader. But just how long should your release be?

Learn more about press release best practices

Do you want to learn more about how PR Newswire can help you share your story with the audiences who matter most? Contact us today to get started.