Researching UX: Analytics - Out Now

I'm happy to say that, after six months of writing, my first book is now available to buy in digital and paperback editions.

I was contacted last year by Sitepoint who asked me if I wanted to write a book on using analytics to inform UX decisions. I started writing the book while working out in Sydney and finished it back in the UK several months later. I owe a lot to the editors at Sitepoint and my technical editor, Duncan Heath, for their input and guidance. With their help the writing process was almost enjoyable :)

About the book

Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics.

This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers:

• why you need to gather analytics data for your UX projects
• getting set up with analytics tools
• analysing data how to find problems in your analytics
• using analytics to aid user research, measure and report on outcomes

By the end of this book, you'll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an "analytics first" approach to your UX projects.

Researching UX: Analytics can be purchased on Amazon or through Sitepoint.com