A Tale of Two Budgets
Amy DeLouise
Helping You Tell a Better Story | Content Strategist | Video Producer | Keynote Speaker | Writer | #GALSNGEAR Founder | #Tequity Evangelist
A client came to us with a tight budget for a video. That’s nothing new. But what helped was they already had key assets in hand—transcribed high quality 4K video interviews, “b-roll” footage of their work in action, and lots of action photos. Since their footage was shot on phones by amateur volunteers, we came up with a visual rubric to rework the low-res images within various motion graphics elements. The result was a low budget, high quality, quick turnaround video that told their story with impact.
Another client had a similar need for a brand story video. But their budget needed to be more than double the other client’s. Why? Not due to any crazy ideas on our part. But rather, because they had no assets to bring to the table. No photos. No current video clips. No soundbites. We were happy to develop all the content from scratch. But this made for many more hours of work and hands on deck. And thus, a longer timetable and bigger budget.
Gone are the days of “one off” videos. Today, any brand needs to acquire, on an ongoing basis, the following key elements of video storytelling:
quality video of BTS (behind-the-scenes) work
quality photos - preferably "action shots" not just posed photos
images that contain your branding -- signage, podium logos, etc.
testimonials and other audio such as speeches, transcribed so we can easily pull excerpts--easy to do with AI apps like https://otter.ai/ or https://www.rev.com/
If your staff or volunteers are acquiring vertical mobile video, be sure you are also shooting some horizontal content, at the 4K setting on your phone (which requires more space), so that it can be multi-purposed for bigger-screen content. (And we now train organizations how to do this.) You literally can’t afford to wait until you need a higher-end video deliverable to start acquiring and cataloguing your audio visual assets. So be sure to add "Asset Collection and Tracking" to your list of brand storytelling New Year’s resolutions.
For details on how your team can get a customized storytelling workshop, set up a call: https://calendly.com/amysbrandbuzz/15minhello
Co-Founder I Speaker I Advisor I I boost leadership skills and LinkedIn positioning with neuroscientific communication methods. +500 clients in the world from multinationals to startups.
7moThis article nails it on strategic video storytelling!!!
Your Voiceover With Soul | Rich, authoritative, persuasive British male talent that helps businesses make more sales | Commercials | Narration | Animation | Video Games
8moGreat idea to get clients into the habit of shooting themselves with their phones. And clearly an excellent way to save them money also!
B.S. Marketing Senior at University of South Florida
8moLove the explanation through concise examples. Teams can save time and money by adopting a continuous habit of taking BTS photos and videos. If a team waits until the moment they need a video or campaign, it’s too late and face longer timelines and bigger budgets.