When Marketing Takes You To The White House

#TBT

It was an honor to attend and support the launch of the Better Make Room Campaign that Michelle Obama launched last year.

The First Lady launched her Reach Higher initiative to inspire every student in America to take charge of their future by completing their education past high school, whether at a professional training program, a community college, or a four-year college or university.

To brain storm and send proposals to the White House to support this initiative was a professional highlight. I am still pinching myself! 

Because of my background, this initiative has a special and personal meaning to me.

Better Make Room celebrates students. It acknowledges that things aren’t easy. It elevates their stories, their bravado, and hard work to new heights. It tells their stories through a lens normally reserved for sports stars and celebrities. In an info-jammed world where fame means followers, likes and reposts, the campaign brings celebrities and influencers to the platforms that today give star power to their peers: those without the traditional luck or talent of some of today’s biggest stars.

Better Make Room says that students reaching toward higher education deserve equal praise and adoration. Through an integration of celebrities, peers, influencers, and partners who step outside their own accomplishments to lift up those of another, the campaign gives achievement, smarts, conquest and reaching higher the spotlight they deserve. Better Make Room highlights the possibility of a better education, a better career, and a better future.

A special thanks to PVBLIC Foundation, Alexandra Pyke and Rachel Cohen Gerrol!

#tbt #bettermakeroom #flotus #pvblicfoundation