The Current

Roku's Kristina Shepard joins this episode of 5 Minutes With to share how the company tries to continually innovate based on how its viewers are watching. "Having this immersive kind of component to the streaming journey has been really well received. It's a great opportunity for brands to have a two-way conversation." Case in point, Gen Z, where 40% reportedly expect to engage and interact with their TV screens. Watch: https://bit.ly/3T882s9 #streaming #programmatic #advertising

Despite Google's course reversal on cookies, choreograph North America's Brian DeCicco explains, "marketers must rethink their data approach to prioritize an ownable strategy: focusing on both reaching consumers with greater confidence and precision while mitigating the risk of an evolving ecosystem." In an op-ed, he shares four ways to cast a wider data net across your marketing activities. #digital #advertising #firstpartydata

Political campaigns have long been challenged with evidence that their ads or messaging are working. Now, tech from Swayable is allowing political marketers to take advantage of cutting-edge real-time measurement tools. Hear about it from its CEO, James Slezak, on this week’s episode of The Current Report: https://bit.ly/3WZnNmo #advertising #marketing #digitaladvertising

India is a market that advertisers simply can’t afford to miss. As the world's most populous nation and now its fastest-growing major economy, India is on the cusp of economic, social and technological growth that could reshape the world, just like China did four decades ago. #programmatic #advertising #streaming

One of the larger brand success stories of the past year is no doubt the Stanley Quencher. The reason behind the success? Women: https://bit.ly/46XaffI #advertising #marketing #socialmedia 

Momentum has been high for Democrats since Kamala Harris became the party's nominee a month ago. But how do Democrats keep that going into election day? And what strategies are they using to target swing voters? Middle Seat's Elizabeth Bennett shares her wisdom in this special episode of The Current Report from the Democratic National Convention in Chicago. #advertising #digitalmarketing #media

Inside this edition of The Current:  - As Kamala Harris ascends to the top of the presidential ticket, political media buyers target swing voters by shifting spend to digital channels. - Sabrina Mucig shares key insights in marketing Colgate-Palmolive’s brands to more than 30 European countries by harnessing premium media. - Comscore, Inc.’s Steve Bagdasarian joins ‘5 minutes with’ to discuss the importance of optimizing locally, the company’s recent measurement accreditation and more. - We break down one of the most essential distinctions in digital media: What’s the difference between on-site and off-site media?  #digitaladvertising #marketing #advertising

We spoke with operatives on the ground at the Democratic National Convention who specialize in running media campaigns - from fundraising to planning to measurement - for an inside view of the 2024 political playbook. #advertising #streaming #digitaladvertising

Sabrina Mucig, senior director of media and digital transformation at Colgate-Palmolive in Europe, says she often turns to premium content to "cut through the clutter" in a demanding market. She shares key insights in advertising Colgate-Palmolive brands to more than 30 European countries that feel intimately localized and part of a coherent, overarching strategy. #advertising #marketing #digitaladvertising

“We’re at this unique inflection point in the market. So, for us, it’s about disrupting the concept of what traditionally has been thought about for cross-platform measurement." As an industry leader in cross-platform measurement, Comscore, Inc. is plunging into a future driven by data. Its Chief Commercial Officer, Steve Bagdasarian, shares how in this edition of 5 Minutes With: https://bit.ly/4cQO6RH #advertising #measurement #digitaladvertising