Washington Post Advertising

This year at Cannes, The Washington Post unveiled our first-ever WP Next Lounge. In this intimate space overlooking the Croisette, we invited clients, partners and friends to step inside the future of storytelling. Post journalists, editors, and tech leaders shared strategies for deepening audience engagement and showcased the innovations transforming the daily practice of trusted and empowering journalism. In addition to three days of programming, the WP Next Lounge provided a space for meaningful conversations and the best night caps on the Croisette. #CannesLions2024 #WPNextLoungeAtCannesLions

In the WP Next Lounge, Jamie Credland (Chief Executive Officer, World Media Group) led a fascinating conversation with Claire Davidson (Executive Strategy Director, Twogether) and Suzi Watford (Chief Strategy Officer, The Washington Post) about the need to center human intelligence, expertise and creativity when building content and experiences with AI.

How can clients, agencies and trusted media brands build international content partnerships amid challenges of misinformation and AI? Thank you World Media Group for bringing this important conversion to the WP Next Lounge.

At the WP Next Lounge, TikTok host and producer Carmella Boykin provided a behind-the-scenes look at The Washington Post's coverage on TikTok, highlighting the importance of a personality-driven approach to delivering news content. #CannesLions2024 #WPNextLoungeAtCannes

In this thought-provoking episode of The Rebooting Show, recorded this week in Cannes, host Brian Morrissey spoke to Johanna Mayer-Jones, Global Chief Advertising Officer, The Washington Post; Kate Scott Dawkins, Global President, Business Intelligence, GroupM and David Kosman, CEO, Outbrain about the real value of trusted journalism to audiences, to advertisers and to society.

In the WP Next Lounge, Shauna Little, our VP of Advertising Solutions and Marketing, spoke with The Washington Post's Chief Technology Officer Vineet Khosla and Senior Editor, AI Strategy & Innovation Phoebe Connelly about the measures being taken to ensure transparency, accountability, and fairness in our AI innovation and deployment. #CannesLions2024 #WPNextLoungeAtCannesLions

At the WP Next Lounge, The Washington Post's Peabody-winning audio journalist and host of Post Reports Martine Powers and Webby-winning TikTok producer and host Carmella Boykin shared an inside look at the day-to-day work of cultivating dedicated followings on audio and social platforms. The conversation centered on the importance of authentic, platform-specific storytelling in building trust and fostering lasting connections with audiences. #CannesLions2024 #WPNextLoungeAtCannesLions

We witnessed a brief but thrilling moment of Olympic history at the WP Next Lounge in Cannes as the Olympic torch passed along the Boulevard de la Croisette. #CannesLions2024 #WPNextLoungeAtCannesLions

At the WP Next Lounge, our Chief Technology Officer Vineet Khosla discussed how The Washington Post is approaching AI with transparency in service to our readers. #CannesLions2024 #WPNextLoungeAtCannesLions

Today at the WP Next Lounge, Jamie Credland, Chief Executive Officer of World Media Group, moderated an important conversation—The Value of Trusted Journalism in 2024: Marketing in a Polarized World—with Joanna Souza, Vice President, Global Marketing & Brand, UNICEF, Daniel Wong-Chi-Man, Global Service Line Leader – Audience Measurement, Ipsos and Johanna Mayer-Jones, Global Advertising Officer, The Washington Post. Johanna Mayer-Jones reaffirmed that news is not a monolith no matter the moment: "Brand safety is top of mind for advertisers and that's not specific to just election content. It's our responsibility to build the technology that meets the nuance of news and to show brands that news is a brand safe environment." #CannesLions2024 #WPNextLoungeAtCannesLions