Alicia Esposito

VP of Content, Retail TouchPoints

View articles by Alicia Esposito

Pinkwashing, Pandering and a Call to Arms for Retail Marketers

Pinkwashing, Pandering and a Call to Arms…

March 27, 2020

6 likes

5 Ways to Extend the Life of Survey Data

5 Ways to Extend the Life of Survey Data

June 9, 2017

10 likes1 comment

Alexa: Retail’s Next Friend…Or Foe?

Alexa: Retail’s Next Friend…Or Foe?

May 23, 2017

25 likes2 comments

Want to Drive Buyer Action? Create Interactive Content That Has a Purpose

Want to Drive Buyer Action? Create…

April 27, 2017

6 likes

You've Done a Content Audit...Now What?

You've Done a Content Audit...Now What?

April 13, 2017

5 likes

3 Social Amplification Lessons From Intel

3 Social Amplification Lessons From Intel

April 5, 2017

2 comments

Binge Is the New Content Consumption Model

Binge Is the New Content Consumption Model

March 24, 2017

66 likes4 comments

4 Harsh Realities About Influencer Marketing In B2B

4 Harsh Realities About Influencer Marketing…

March 21, 2017

31 likes3 comments

What Marketers Can Learn from Prince

What Marketers Can Learn from Prince

April 27, 2016

21 likes4 comments

6 Ways to Craft Quizzes That Engage Your Buyers

6 Ways to Craft Quizzes That Engage Your…

March 23, 2016

9 likes

Newsjacking: What Great Content Marketers and Donald Trump Have in Common

Newsjacking: What Great Content Marketers…

February 10, 2016

8 likes1 comment

Trends to Watch at #NRF16

Trends to Watch at #NRF16

January 14, 2016

17 likes4 comments

5 Must-See Sessions at the B2B Content2Conversion Conference

5 Must-See Sessions at the B2B…

January 13, 2016

5 likes

Storytelling Lessons from Pixar

Storytelling Lessons from Pixar

December 2, 2015

18 likes5 comments

Are Retailers Ready To Harness The Power Of The Crowd?

Are Retailers Ready To Harness The Power Of…

August 18, 2015

6 likes2 comments

The Good, Bad And Downright Ugly Of UGC

The Good, Bad And Downright Ugly Of UGC

August 12, 2015

11 likes4 comments

Kermit And Miss Piggy Break Hearts, Create Newsjacking Perfection

Kermit And Miss Piggy Break Hearts, Create…

August 5, 2015

15 likes5 comments

Hot [Retail] Topics Of The Week

Hot [Retail] Topics Of The Week

February 6, 2015

17 likes