Warner Hotels on its mission to go from ‘leading potential’ to leading brand
Niamh CarrollWarner Hotels’ first CMO wants to identify “a simple, sharp” way to talk about the brand and “pull that thread” through the whole experience.
Warner Hotels’ first CMO wants to identify “a simple, sharp” way to talk about the brand and “pull that thread” through the whole experience.
EDF hopes its new brand platform will inspire customers to follow its journey to net zero – despite the “anger” many still feel towards the wider energy sector.
After committing to “over invest” in marketing last quarter, Adidas has kept to its word with increased activity fuelling a quicker than expected turnaround.
Switching from a focus on product, Sky TV’s new ad marks an investment in brand aimed at driving viewer reappraisal.
A lot has happened in the two years since GSK Consumer Healthcare rebranded as Haleon, requiring resilience and quick thinking from the marketing team.
As part of its new brand strategy, Lastminute.com hopes to position itself as the go-to place for last minute deals in a “very competitive” travel landscape.
The parent company of Mr Kipling and Sharwood’s has increased market share by 200 basis points over the past three years, with its “strong brands” playing a key role.
‘Owned By You, Right By You’ is the brand’s biggest marketing investment in eight years, aiming to boost membership and awareness of the Co-op’s broader role in society.
Improving value perceptions through initiatives like its Tesco price match have been crucial for Ocado Retail’s double-digit sales growth in the first half of the year, claims its CEO.
UKTV’s CMO Penny Brough explains how its “iconic” Cher-fronted campaign launch came to be – and why the change needed to be made to secure long-term growth.
The fintech brand has experienced rapid growth in recent years, much of which can be attributed to its increased focus on marketing.
The entertainment giant launched its first enterprise-wide brand campaign to promote its cross-category offers at a time when household budgets are “squeezed”.
Joining education platform Udemy as CMO a year ago with a goal to drive brand awareness, Genefa Murphy convinced the business to explore sports partnerships.
It is the first time the owner of Alton Towers and Madame Tussauds has ever run an enterprise-wide category demand-driving campaign and represents a “milestone” in its history.
TikTok is on a mission to move beyond brand awareness and focus on brand building, aiming to reshape perceptions of those not on the app, says the brand’s global head of marketing.
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