The Week in Tech: State Farm on its gaming push and Volvo’s electric climbdown
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
‘Significant shift’: One scale-up on its TV debut to reach new audiences ‘efficiently’
Josh StephensonWashable rug brand Ruggable is investing in its largest UK marketing campaign to date as it looks to grow brand awareness, after admitting it “can’t continue to scale with just digital marketing alone”.
Asda partners with Joe Wicks as it focuses loyalty efforts on families
Josh StephensonAsda’s chief customer officer David Hills on why Joe Wicks and a “massive” cash incentive for schools could be a potent mix to draw families to the supermarket.
The Week in Tech: Nvidia hits expectations, Yelp and Klarna’s AI workforce
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Broadband firm Airband on moving away from ‘me too’ messaging to an ‘ownable’ voice
Josh StephensonRather than focus on price and product in its marketing communications, rural broadband provider Airband is repositioning by leaning on its distinctive traits.
‘It’s not enough to create the best product’: One health tech company on the importance of brand
Josh StephensonParalympic partner Ottobock hopes to raise awareness of both its brand and of the challenges facing the 1 billion disabled people in the world through its new campaign.
The Week in Tech: Xbox, McDonald’s Japan and a firm rebuke to genAI
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
‘Meaningful for anyone looking to stretch the budget’: Marketers on how AI is changing effectiveness
Josh StephensonWith nearly half of marketers using AI to drive marketing effectiveness, what are they doing, how is it working and how much further can it go?
The Week in Tech: Musk under fire, YouTube and programmatic advertising
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions
The right promise to the right buyer can increase B2B marketing effectiveness, says LinkedIn
Josh StephensonThere are huge benefits to B2B brands in understanding their buyer group, according to the second iteration of the LinkedIn B2B Institute and WARC’s customer promise research.
The Week in Tech: Google’s monopoly, AVoD growth and a ‘forever mouse’
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Kenvue ramps up marketing spend to ‘drive future growth’
Josh StephensonThe consumer healthcare company saw improved gross profit margin as a result of greater efficiencies, allowing it to invest more behind its brands.
The Week in Tech: AA on AI, SearchGPT and in-game advertising
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
‘Clamouring for change’: EDF on building a brand for all target audiences
Josh StephensonEDF hopes its new brand platform will inspire customers to follow its journey to net zero – despite the “anger” many still feel towards the wider energy sector.
ITV promotes Jane Stiller to chief viewer officer
Josh StephensonThe broadcaster has promoted its CMO to a newly created role to unite its marketing functions.
McDonald’s to increase focus on value following profit dip
Josh StephensonMcDonald’s CEO Chris Kempczinski admitted a “comprehensive rethink” was needed in some markets to lure customers back to the fast food chain.