Gestalt principles examples closure

Our class recently spent some time studying one of my favorite concepts to teach, Gestalt theory. Gestalt theory refers to the brain’s need to make sense of the world around it. Our brains ma…

Have you ever looked at the sky noticing an unusually shaped cloud, resembling a familiar animal or an object? Have you ever wondered, why or how you make this association just by looking at a…

This coke ad shows a perfect example of gestalt defining qualities. The fork and knife are used to create an outline of what looks like a coke bottle. The red background in contrast to the white as well creates the coke logo, fork, and knife as well

A Brief Background StoryMax Wertheimer, a psychologist, was observing a series of flashing railroad lights in 1910 when he had an insight. He related the

Food stylists play an intricate role in how audiences process information - Here, we gathered examples of food styling that inspires our creative process.

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EmergenceEmergence occurs when the eye views a group of seemingly meaningless pieces and comprehends them as a whole. Although the black markings in this piece don’t at first seem to make any…

Describing visual works of art or design can be tough. Here are 99 design words that will help you better communicate with designers.