Gestalts law

The article starts considering Gestalt theory application in interface design: this time it's focused on similarity principle of effective content grouping in UI.

Visual Gestalt components: figure-ground segregation, proximity, similarity, symmetry/equilibrium, past experience, continuity, closure

Poster design covering the Gestalt priciples and design

Gestalt Theory is the theory of visual perception and how our brain pieces together reality. The theory sheds light on how cognition factors into the way viewers read a piece of design. In the German…

This coke ad shows a perfect example of gestalt defining qualities. The fork and knife are used to create an outline of what looks like a coke bottle. The red background in contrast to the white as well creates the coke logo, fork, and knife as well

Today’s article on What Are Gestalt Principles, we will discuss what these principles are, how they work, and their importance in psychology and design.

2012 Bologna Festival

Gestalt Principles in UI design designed by Eleana Gkogka. Connect with them on Dribbble; the global community for designers and creative professionals.

The Law of Closure is an excellent Gestalt psychology principle that artists can incorporate into their art to create unity. It works hand-in-hand with the Law of Continuity, and plays off of simple geometric shapes like the circle, square, or triangle. It also works with familiar symbols, and lighting techniques like chiaroscuro.

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