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Digital advertisement created by Ogilvy, India for Sunfeast Mom's Magic, within the category: Confectionery, Snacks. Mother's Day, Mother's Day Ads, Mothers Day Ad, Digital Campaign, Ads Of The World, Off The Beaten Path, Video Ads, Mother’s Day, Mothers Day

Sunfeast Mom's Magic: Mother's Day • Ads of the World™ | Part of The Clio Network

This year, a digital campaign for Sunfeast Mom’s Magic, veered off the beaten path for Mother’s Day and paid homage to the mother-like figures that have positively impacted the lives of those they care for in an attempt to get people to acknowledge these relationships.

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Charchit Garg
This Ad Campaign Shows How Smartphones Divide Families Shenyang, The Beetles, Ogilvy Mather, 광고 디자인, Addicted To You, Human Relationship, New Chinese, Advertising Campaign, Social Issues

This Ad Campaign Shows How Smartphones Divide Families

Mobile phones have taken the world by storm, first popping up in their now “dumb” yet still practical form and over time morphing into the smartphones we know today. Somewhere along the way, they also kicked off the very heated discussion of phone addiction and how it is capable of dissociating us as a society. The Center of Psychological Research collaborated with Ogilvy to launch an ad campaign to counter this antisocializing trend.

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Töbe Pickford