Chips packaging

Graphic Design,Adobe Illustrator,Adobe Photoshop

Agency: Unified BrandsCreative Director: Alex ButenkoIllustration: Daron PartonProduct Photography: Shaun Cato-SymondsPack Photography: Nick TresidderLocation: New ZealandProject Type: ProducedClie…

This is a series of Chips To Go brand products that are present empowering local wisdom as part of the added value of brand proportions. Chips To Go wants to revive local snacks but is touched in a modern and professional way.

Our task was to create a bright new packaging design. The main thing is to make a modern, trend packaging, which will show that "Frips" is not just dried fruits, but a crispy snack that will boldly compete with the usual and more harmful chips.

Grafikdesign

Orchard Valley Harvest was undergoing a reformulation of their Chickpea Chips products with new, deliciously crunchy and bold flavors. The brand thought it was the right time to overhaul their packaging in order to appear more snack-able, fun, and flavorful, and recognized the opportunity to break free from their consistent, templated brand look across every category.

Snack time is now more shareable and more fun with Twistd. Hornall Anderson designed these tubes of potato chips to not only make it easier to mix and match flavors (and have a good laugh while you’re at it), but the smaller size of the container aids in portion control and promotes healthy, balanced snacking. […]

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