The Rams released an animated video alongside their 2024 regular-season schedule on Wednesday, making several allusions to Los Angeles culture to celebrate the coming season.
The video, developed by director Aaron Rolo, opens with the likenesses of six Rams — Matthew Stafford, Cooper Kupp, Puka Nacua, Kyren Williams, Kobie Turner and Byron Young — standing in a circle similar to the album artwork for N.W.A.’s Straight Outta Compton as late Los Angeles rapper Nipsey Hussle’s “Grinding All My Life” plays in the background.
“The Race to New Orleans”, as the video is called ahead of February’s Super Bowl in the city, then follows a blue and yellow lowrider as it drives from city to city to represent each game in the 2024 schedule.
The season will open with a playoff rematch at the Detroit Lions, and the video sees the lowrider go past Ford Field, renamed “Stafford Field” given the quarterback’s first 12 years spent with the Lions. The car then drives through red curtains reminiscent of rapper Eminem’s album The Eminem Show.
Other city allusions include a roulette wheel for the Rams’ home game against the Las Vegas Raiders and Viking boats stranded on Venice Beach for a matchup against Minnesota.
5 o'clock on the dot, we're in our (schedule) drop top pic.twitter.com/oWuELM27wR
— Los Angeles Rams (@RamsNFL) May 16, 2024
