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Media Literacy Unit Plan
Media Literacy Unit Plan
ORILLIA
CAMPUS
BACKWARD DESIGN/DOWNWARD DESIGN CROSS CURICULAR PLANNING MODEL
Subjects /Strands: Language Arts/Media Literacy
Dates of possible implementation: March 21 to March 25
A. BIG IDEA
FOR THIS
UNIT
CULMINATING
TASK
Rich
Performance
Assessment
Task pg. 69
Drake Text
Grade: 6
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CAMPUS
B OVERALL
EXPECTATION(
S)
Form
SPECIFIC
EXPECATIONS 2.1 describe in detail the main elements of some media forms (e.g., drama scripts: cast of
characters, description of setting, acts, scenes, stage directions; television quiz shows:
(S)
host/hostess, contestants, prizes; magazines: cover images and text, table of contents, regular
columns, feature articles, advertisements)
Audience Responses
1.4 explain why different audiences (e.g., boys, girls, adults, seniors, various cultural groups)
might have different responses to media texts (e.g., movies, songs, websites, video games,
items of clothing)
Making Inferences/Interpreting Messages
1.2 interpret media texts, using overt and implied messages as evidence for their
interpretations (e.g., explain why the advertisements used in a particular magazine are
appropriate for that magazine, identifying the messages that would appeal to the magazines
audience; explain how advertisements for healthy food and those for fast food differ)
Producing Media Texts
3.4 produce a variety of media texts for specific purposes and audiences, using
appropriate forms, conventions, and techniques (e.g, a movie poster to advertise a movie
based on a narrative they have studied)
LEARNING
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CAMPUS
GOAL(S)
C SUCCESS
CRITERIA
ASSESSMENT
TASKS/STRATEGI
ES
ASSESSMENT
TOOLS
What recording
strategies will
teachers use?
POSSIBLE
ASSESSMENT
STRATEGIES
I can: Use movie poster construct rules to create my own movie poster (Title, Main Characters,
Names of star actors, capture a small scene from the book,)
I can: make my movie poster to attract an audience of my choice.
I can: explain how my movie poster was constructed, who my intended audience is, the
message my poster is sending?
Assessment Of learning: The poster and write up will be used to measure the students
level of understanding. Results will be recorded on a rubric.
Knowledge and Understanding: All Media messages are constructs, Audience Negotiate
Meaning, Media conveys a message and purpose.
Application of Knowledge and Skills: Can they apply that knowledge to create the movie
poster.
Checklist
Rubric
Rating Scale
Anecdotal Comments
Feedback Form Self/Peer AaL/AfL
Other
For / A
Teacher Conference
Observation checklist
Exit Card
Interview
Self Assessment Checklist
Performance Checklist
Concept Attainment, Mind Map, Concept Map
Select Response
Peer Edit
Thumbs Up/Thumbs Down
Spot Check
Teacher Edit
Quiz
Checklist
Question and Answer
Discussion
Self Assessment Response Form
Demonstration
3-2-1
Other
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DAY TWO
Specific Expectation
WHAT TEACHER
WILL DO
Minds On:
Engage prior
knowledge by
discussing
different forms of
media
Action One: As a
class deconstruct
a movie poster
(parts and
purposes the
creator had for
those parts).
ASSESSMENT
(say write do)
Consolidation:
Have each group
share their media
form, discuss some
of the parts and
purposes for those
parts
Consolidation:
Gallery Walk
RESOURCES
*Movie
Poster
*Magazine
Cover
*Record or
CD Case
*Moon Sand
Video
*6 pair of
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CAMPUS
1.4 explain why different audiences
(e.g., boys, girls, adults, seniors, various
cultural groups) might have different
responses to media texts.
Learning Activity
In groups students will be given the
same item (pair of white shoes) and
design them to attract different
audiences.
DAY THREE
Specific Expectation
Making Inferences/Interpreting Messages
1.2 interpret media texts, using overt
and implied messages as evidence for
their interpretations
Learn Activity
Students will navigate through a website
and draw conclusions about what the
overall message is and what is the
purpose of the website.
essentially the
same but one is
being targeted to
boys and the
other commercial
is being targeted
to girls.
Discuss their
design choice and
what they learned.
shoes (or
what I can
find at the
dollar store,
they have to
be the
same).
*Crafts- to
design the
shoe.
Consolidation:
*IPads
*Chrome
Books
*Levis
Commercial
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CAMPUS
leave?
DAY FOUR:
Specific Expectation
Producing Media Texts
3.4 produce a variety of media texts for
specific purposes and audiences, using
appropriate forms, conventions, and
techniques (e.g, a movie poster to
advertise a movie
based on a narrative they have studied)
Learning Activity
https://www.youtu
be.com/watch?
v=oSd0keSj2W8
DAY FIVE
Minds On:
Action: Introduce
Culminating Task
You are a movie producer,
you came across a really
good book (the book chosen
for their book report) and you
want to create a movie based
on the book. Its your job to
make the book look good
(just like McDonalds brings
out the best features to make
the BigMac look good).
Students will create a Poster
to Promote the Film.
Review their
assignment
expectations.
Hand Out
Checkbric
*25 Pieces of
white paper
*25 pencils
*Crayons,
markers
*Macdonald
burger/Adver
tisement
*sample of
Poster
Consolidation:
*trivia game
ORILLIA
CAMPUS
Success Criteria
Producing Media Text
3.4 produce a variety of media texts for
specific purposes and audiences, using
appropriate forms, conventions, and
techniques (e.g, a movie poster to
advertise a movie
Review everything
that we learned
(possibly in the
form of a game).
their poster.
Review
Expectations For
the Movie Poster
E. LEARNING
EXPERIENCES
AND
DIFFERENTIATIO
N
LEARNING
SKILLS AND
WORK HABITS
TO BE
ADDRESSED
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VARIETYOF
LEARNING
EXPERIENCES
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Learning Experiences
Inquiry Questions
Anticipation Guide
Brainstorming
Case Study
Choice Boards
Class Discussion
Computer Simulation.
Concept Attainment
0Concept Formation
Concept Creation
Concept Mapping
Critical Dialogue
Cubing
Debate (Formal)
Debate (Informal)
Examine Both Sides
Four Corners
Game
Game Theory
Graffiti
Graphic Organizer
Graph Creation
Graphing
Guest Speaker
Inside/Outside Circle
Inquiry
Jigsaw
Journal Writing
KWL chart
Learning Centres
Learning Contracts
Metaphors
Movie Review/Analysis
Mind Map
Model Building
Note Making (student
generated)
Note Making (teacher
generated)
Numbered Heads
Jigsaw
Panel Discussion
Placemat
P/M/I
Problem Based Learning
Puzzle Pieces
RAFTS
Research (Guided)
Research (Independent)
Report Writing
Response Writing
Response Journals
Role Playing
Round Robin
Simulation
Snowball
Socratic Dialogue/ Rich
Questioning
Song Creation
Teams Games Tournaments
Three Way Debate
Think Pair Share
Think Pair Square
(Graduated)
Think Together Think
Apart
Thinking Routines
Tiering
Values Line
Venn Diagram
Video Clip
Word Wall
Word Web
Other
__________________________
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