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  • SWOT Analysis

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    avinash
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    Gujarat has many strengths for tourism, including its historical and cultural sites, strong transportation infrastructure of airports, ports and railways, and diverse tourism options across religion, architecture, and nature. However, it also faces weaknesses such as lack of adequate tourist facilities and accommodation in some areas, low numbers of international tourists, and limited high-end hotel options. There are opportunities to promote Gujarat's undiscovered destinations through campaigns and leverage growing domestic tourism, while threats include competition from other states and changing demands of tourists.

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    Gujarat has many strengths for tourism, including its historical and cultural sites, strong transportation infrastructure of airports, ports and railways, and diverse tourism options across religion, architecture, and nature. However, it also faces weaknesses such as lack of adequate tourist facilities and accommodation in some areas, low numbers of international tourists, and limited high-end hotel options. There are opportunities to promote Gujarat's undiscovered destinations through campaigns and leverage growing domestic tourism, while threats include competition from other states and changing demands of tourists.

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    SWOT Analysis

    Uploaded by

    avinash
    Gujarat has many strengths for tourism, including its historical and cultural sites, strong transportation infrastructure of airports, ports and railways, and diverse tourism options across religion, architecture, and nature. However, it also faces weaknesses such as lack of adequate tourist facilities and accommodation in some areas, low numbers of international tourists, and limited high-end hotel options. There are opportunities to promote Gujarat's undiscovered destinations through campaigns and leverage growing domestic tourism, while threats include competition from other states and changing demands of tourists.

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    Swot analysis of Gujarat Tourism

    Strength:

    Gujarat is rich in wealth of archaeological sites and historical

    monuments.
    Gujarat has got good connectivity options to most tourist spots.
    Most of the tourism spots are connected via State Highways and

    railways.
    Gujarat has the highest number of airports, numbering 13 domestic

    airports and 1 international airport at Ahmedabad.


    Gujarat is a State with a strong port infrastructure backbone it has
    more than 42 ports along a 1600 km coastline, including one major
    port at Kanda. Gujarat has a strong railway network that helps

    facilitate easy tourist movement within the State.


    In terms of theme-based tourism, Gujarat offers a lot of choices to
    the traveller based on religion, architecture, historical importance,

    and coastal places.


    The dedicated Tourism Ministry of Gujarat that has been making

    comprehensive efforts to brand Gujarat as a tourist destination.


    The huge campaign Khushboo Gujarat ki started by the Tourism

    Ministry of Gujarat.
    very strong brand ambassador in the form of Mr. Amitabh Bachchan.
    In terms of theme-based tourism, Gujarat offers a lot of choices to the
    traveller based on religion, architecture, historical importance, and

    coastal places.
    Good number of domestic and foreign tourists visiting this

    destination.
    Unique culture of the local people.
    Already existing tourism infrastructure.
    Attractive tour packages.
    Rich natural/cultural resources and geographical diversity.

    Weakness:

    Gujarat is not traditionally known as a tourist destination, hence


    branding is challenging. The campaign has been a late starter in the

    much popular digital space


    Some potential places of Gujarat like Utkantheswar lacks in wide
    varieties of accommodations facilities and adequate drinking water
    facilities at various tourist spots. It does not have adequate public

    toilets and that are there, are in poor/unusable conditions.


    Poor street lights are the major concerns in places like Pavagadh.
    The proportion of international tourists has been traditionally very

    low in Gujarat.
    The maximum number of hotels is in the 3-star category. Negligible
    numbers of hotels are there in the high-end categories such as 5star Deluxe and 5-star. Of the available accommodation facilities,
    the distribution of the hotels is largely skewed in favor of large cities

    such as Ahmedabad and Vadodara.


    Places of tourist interest such as Kutch, Junagadh, Saputara, to
    name a few do not have sufficient accommodation facilities to

    attract large number of tourists.


    The limited choice of accommodation is one reason that might be
    leading most tourists to remain day-tourists instead of overnight

    tourists.
    Lack of quality trained guides and the quality of the tourism

    information centers.
    Lack of coordination among local people.
    Low involvement of local people in tourism.
    Lack of comprehensive policy framework of the State govt. for long
    term development of tourism, despite it having a lot potential of
    tourism development.

    Opportunities:

    For the purpose of investment in tourism sector, depending on the


    size of the project and its importance to the State's development,
    concessions would be provided either on the lease and its tenure or
    on the rate to be charged for Government land and on stamp duty
    and registration fee on And transaction for the Tourism Projects.

    Gujarat is quite an unexplored state, which the campaign like


    Khushboo Gujarat ki can take advantage of.

    Domestic tourism has bloomed in India over the recent years.

    There is good opportunity to increase the reach of tourism

    campaigns by effectively using the social media space.


    The Gujarat attractions offer the visitor with a wonderful opportunity

    to explore the various places of tourist interest of the state.


    Gujarat has potential opportunity to become a preferred tourist
    destination globally through its rich and diverse cultural heritage,
    abundant natural resources and biodiversity provides numerous
    tourist attractions

    Threats:

    There are many competing campaigns from other Indian states


    like Kerala, Madhya Pradesh, and Maharashtra etc.

    The emergence of the neighboring South-East Asian countries as


    popular tourist destinations can hamper domestic tourism.

    Every campaign has a limited shelf life. After a certain span of


    time, the campaign becomes ineffective.

    The demand of the tourists is changing rapidly. They demand


    much more than just sight-seeing now-a-days.

    Pollution by sewage, dumping of the wastes in river.

    Every campaign has a limited shelf life. After a certain span of


    time, the campaign becomes ineffective

    Tourists' dissatisfaction after visiting this place.

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