JOIN US

Asia’s Leading Online Fashion Destination

Q1-V2 2016
BACKGROUND & CONCEPT

CONNECTED WITH FASHION

E-COMMERCE WEBSITES
ACROSS THE WORLD
THROUGH A COMMON
INVESTOR, ROCKET INTERNET
GLOBAL FASHION GROUP
Together, we are a fashion market of over 330 billion euros targeting a population of
2.5 billions

27 4.6 M 353M 8.4M

Active Unique
Countries Total Orders
Customers Visitors
ZALORA: THE FASHION DESTINATION IN
SOUTH EAST ASIA
NO.1 ONLINE FASHION RETAILER
IN SEA :
• Presence in 8 countries +
Australia and New Zeeland
with The Iconic

• Founded beginning of 2012 as

a full-price fashion e-
commerce company

• Presence in all markets with

customer service teams, last
mile delivery fleets and own
warehouse

• Tailored marketing efforts in all

countries
 Zalora Indonesia Grew 6 Times bigger in 3
years
NMV Growth Customer Growth

450 ,000,0 00,000 .00

6.2 x 1.0 450 ,000,0 00,000 .00
6.2 x 1.0

0.9 0.9

400 ,000,0 00,000 .00 400 ,000,0 00,000 .00

0.8 0.8

350 ,000,0 00,000 .00 350 ,000,0 00,000 .00

0.7 0.7

300 ,000,0 00,000 .00 300 ,000,0 00,000 .00

0.6 0.6

2.9 x 2.9 x
250 ,000,0 00,000 .00 250 ,000,0 00,000 .00

0.5 0.5

200 ,000,0 00,000 .00 200 ,000,0 00,000 .00

0.4 0.4

150 ,000,0 00,000 .00 150 ,000,0 00,000 .00

0.3 0.3

100 ,000,0 00,000 .00

1x 0.2
100 ,000,0 00,000 .00
1x 0.2

50,0 00,00 0,000. 00 50,0 00,00 0,000. 00

0.1 0.1

- 0.0 - 0.0

2013 2014 2015 2013 2014 2015

5
Source: Company Information
 ZALORA’s Customer Base Distribution

Customer Base by Age Distribution by Gender

43.25%

36.02% We Have very

young Customer
Base
MALE FEMALE
16.25% 40% 60%

3.85%
0.55% 0.08%
18-24 25-34 35-44 45-54 55-64 65+

Source: Company Information

 ZALORA’s Customer Base Distribution
>70% of Our Orders Are From Outside of
Wide and Dispersed Reach
Jakarta

Java outside Jakarta 39%

DKI Jakarta 29%

Sumatera 15%
Inside
Kalimantan 6%
Jakarta,
29% Sulawesi 3%
Outside
Jakarta, Bali 4%
71%
Nusa Tenggara 2%

Papua 2%

Maluku 1%

Additional Channel of Distribution Outside of Jakarta – Covering

new Grounds

Source: Company Information

Zalora Partners with 1500+ Top Local and
International Brands

8
WHY JOIN US?
GOING ONLINE VS. NOT GOING ONLINE
SETTING UP YOUR OWN WEBSITE VS. JOINING ZALORA
 The Opportunity for Fashion to Go Online
in Indonesia is Huge
INDONESIA HAS THE LARGEST AND FASTEST GROWING INTERNET
POPULATION IN SOUTH EAST ASIA

Indonesian Internet Population Most Popular Product Category

67.1%

36%
252 M 20.2% 20.0%

64% 7.6% 5.1% 5.1% 3.0% 2.8% 2.3% 1.8%

Internet users
Untapped market

⇒ An untapped market of 162 million Most popular online products are currently
people Clothing and Fashion accessories
Source: Indonesia’s eCommerce Landscape 2014, SingPost eCommerce
 OUR CUSTOMERS EXPERIENCE

SIMPLE AND SAFE PRODUCTS FREE SHIPPING* PAYMENTS

WEBSITE Access to Wide Trusted logistics Convenient
Easy navigation and product range from partners deliver options including
intuitive content Local & anywhere in nationwide cash-
International Brands Indonesia on-delivery

CUSTOMER EVERYWHERE UPDATE RETURNS*

SERVICE Access to rural Stay connected 30 days return
comprehensive areas and through policy*
and personal untapped markets newsletters,
service social media
and blogs
* t&c Applied
Zalora Invests in All Marketing Channels
to Win Market
Website Social Media
SEO > 300k unique site visitors CRM
#1 ON > 1M subscribers to > 6,500,000 liked
/ day > 32,000 followers
GOOGLE our Newsletter
>90,000 followers

PR Activity
Bloggers #1 ON GOOGLE
Partnerships with Key
Fashion Bloggers and
fashion influencers Partnership
Banks,
Telecommunicat
ions
TV
TV spots across major networks
World Class Mobile App and Marketing
An amazing mobile app
> 50% daily traffic comes from mobile phones

• Available for Apple GET ON OUR APP BANNERS:

& Android
We have over 20 banner spaces that are available on
our mobile application for all vendors to grab. If you
would like to see your brand on a banner, commit to
Zalora the followings:

1. Exclusive discounts for Zalora

2. New collection launch from your brand with more

than 30+ SKUs coming in the new season

3. For brands that never on discount, 20-30%

additional discount is very attractive and will get
your brand a banner placement. Brands that are
constantly on discount, need stronger discounts to
get a banner placement.

Please contact your buyer/account manager if you

Banner Space would like to get your brand on our App Banners!
 Most Visited Fashion Website in Indonesia

ZALORA IS THE #1 SEARCHED FASHION WEBSITE IN INDONESIA

Online fashion-related searches on Google Indonesia (Zalora vs competitors)

Zalora
Berrybenka Zalora Traffic is always on
bobobobo UPWARD TREND
hijup
pinkemma
Source: Google
Get your customized webpage
Through our e-shop solution brands can create their unique online experience,
designed to mimic the institutional e-commerce site
 Our Operations – Largest E-Commerce
Warehouse in Indonesia
• Our Operations – Largest e-
commerce warehouse in Indonesia,
15,000 sqm distributed across 3
floors, can store more than 1.5
million items.
• 150+ In-house delivery fleet in major
cities, including Jabotabek,
Bandung, Surabaya, Denpasar etc.
• Offer Cash-on-Delivery and Credit
Card payments at door step
• 90% of packages are delivered
within the next day in Jakarta

JI. Raya Kalimalang KM. 2 Rt/Rw

02/07
Desa Sukadanau, Cibitung
Bekasi - Jawa Barat 175200

Source: Company Information

SOLUTIONS ON
WORKING WITH US
Different Working Solutions With ZALORA
Consignment Dropshipment (Marketplace)

Catalog Display Zalora.co.id Zalora.co.id

Shipping + Cancellation +
No Yes
Returns Fee

Banners/Newsletter/Paid Banners/Newsletter/Paid
Marketing
Marketing/Social Media Marketing/Social Media

Customer Service ZALORA ZALORA (Majority)

Production (Photography + Seller

ZALORA
content) (Production Service Available)

Warehousing ZALORA Seller

Fulfillment
ZALORA Seller
(Packaging)

Delivery ZALORA ZALORA’s Selected 3PL

Monthly 15m IDR per

Minimum Revenue Requirement NA
brand
Marketplace

SELLER
CUSTOMER
IT PLATFORM MARKETING PRODUCTION WAREHOUSE FULFILLMENT DELIVERY
SERVICE

ZALORA ZALORA Photo Items are Seller Handled by Seller uses

provides seller Invests shooting is stored in packages the ZALORA’s ZALORA’s
with the seller massively in done by the seller’s products customer preferred
center various online seller. Shoot warehouse before service team delivery
interface to & offline your products shipping provider to
manager marketing the way you ZALORA deliver the
products, channels want your would require products to
stock and store to look! seller’s end
orders online Sellers can co- assistance customer.
invest to from time to
benefit from time
ZALORA’s top
marketing
team

• Retain full control over your prices and inventory

• Reach customers in all Indonesia without going
out of your store
Consignment

CUSTOMER
IT PLATFORM MARKETING PRODUCTION WAREHOUSE FULFILLMENT DELIVERY
SERVICE

ZALORA ZALORA Photo Items are Seller Handled by Seller uses

provides seller Invests shooting is stored in packages the ZALORA’s ZALORA’s
with the seller massively in done by the seller’s products customer preferred
center various online seller. Shoot warehouse before service team delivery
interface to & offline your products shipping provider to
manager marketing the way you ZALORA deliver the
products, channels want your would require products to
stock and store to look! seller’s end
orders online Sellers can co- assistance customer.
invest to from time to
benefit from time
ZALORA’s top
marketing
team

Deliver the goods to our warehouse and ZALORA

takes care of everything
 APPENDIX

Marketplace,
Seller Center
Desktop & App
Detailed Fees for Marketplace
JOINING FEE FREE
MONTHLY SUBSCRIPTION FREE

25% PKP margin 28% non-PKP margin

COMMISSION
Margin amount included VAT
Rp 100,000 / failed pick up / order
FAILED PICKUP FEE *applicable up to 3 times failed pick up - before the order
canceled by Zalora

ORDER CANCELLATION FEE Rp 100,000 / item

PAYMENT TERMS MONTHLY – 15 - 18TH of the next month

• Pick Up Zone 1
Rp. 15.000 / order
(JABODETABEK & Bandung)
PROCESSING FEES
• Pick Up Zone 2
Rp. 20.000 / order
(Other Cities)

Rp. 100.000 / item

RETURN PENALTY *applicable if seller sent wrong product (size or SKU) or
defect product

*Minimum listing 48 SKU, Every product must have hangtag / label in Bahasa
 Marketplace Order Flow
2 3
Payment
Confirmation
Order from Zalora
1 & 4
Payment

CUSTOMER
Fulfillment + Pick
6 5
Up Arrangement
from Seller

Delivery to Customer Pick Up from

Zalora Logistic
Partner

OPERATIONAL 2 1
POLICY WORKING WORKING
DAYS DAYS

Customer Service
Handling Time
Response Time
SELLER CENTER: A FRIENDLY INTERFACE

Create your own Process Order &

Storefront Invoicing

Upload Image Sales Data &

and Content Financial Overview

One platform to manage

everything the way you want

Be Updated with
Manage Price
News and
and Stocks
Promotions
SELLER CENTER
MANAGE YOUR BRAND IMAGE AND COMPANY DETAILS
SELLER CENTER – Manage your products
UPLOAD YOUR PRODUCT IMAGES AND DESCRIPTIONS

UPDATE PRICE, QUANTITY & STOCK

 SELLER CENTER – ORDER PROCESSING

Click to confirm
Click to cancel order
Filter orders

Order Details
SELLER CENTER – Real time Transaction
Overview, Sales and Reporting
Sales, Reporting, and Transaction Overview
Seller Center Mobile Application

An Amazing Mobile Seller Center App

GET OUR SELLER CENTER
APP :

We have Developed on
our Mobile Application
for all vendors to grab.
Get Easy access to your
seller center on your
fingertips

1. Get Notified on your

Stock and Orders

2. Check on Your
Order Status

3. Check on Your Sales

• Available for
Android
REGISTRATION TIMELINE

Signed Training
Seller
Contract Start Selling
Acquirer Seller Agree +
+
Presenting to Join and Opening At
Seller
to Potential Commit Seller Center
Registration
Seller Account
Form

Our Team

Training and Batch Upload Onboarding Team

Account Manager
Maintaining Seller +
Seller Support
PRODUCTION SERVICE
Zalora Production Service
High Quality
• Handled by Zalora’s core
production team
(Photographer, Stylist,
Make-Up Artist, Digital
Imaging, and content
writer)
• Equal standard with
international brands
(Mango, Nike, etc.)
Maximize Revenue
• Bring your products live
as soon as possible
• Good quality pictures
increase revenue
through better click-
through-rate (CTR)
Affordability

• Affordable price point

Zalora Production Service PRICELIST
APPAREL PRODUCT
IDR 100.000 / SKU IDR 50.000 / SKU
receiving, processing,
PRODUCT HANDLING
returning
HAIR AND MAKE UP by ZALORA’s fashion
-
STYLING stylist
from premiere modelling
MODEL –
agencies
up to 5 angles – front,
PHOTOGRAPHY
side, back, styling, detail

PHOTO RETOUCHING digital imaging

product description,
CONTENT WRITING
categorization
PRODUCT UPLOAD TO consistent and
WEBSITE professional service
PRICE DOES NOT INCLUDE COURIER CHARGES
OPTION 1: SELLER TO PICK UP AND DROP OFF SAMPLES AT ZALORA WAREHOUSE
OPTION 2: SAMPLES WILL BE DELIVERED BACK TO SELLER VIA CASH ON DELIVERY (PAID BY SELLER)

• Price does not include 10% VAT charges

• Image usage will be strictly for Zalora and seller’s social media sites only
• Model booking will be coordinated by Zalora’s model booking team
• Images will be available for download once payment is received and cleared by Zalora Finance
• A minimum of 20 SKUs are required for Zalora production service
Zalora Production Service Procedures
1 2 3

Fill in Zalora
PO Issued by Zalora
4
Registration Form
& Contract Inventory Form (ZIF)
Signing

Send the samples to

Zalora Warehouse

7 6 5

Invoice Issued by Return Samples to Photoshoot

Zalora Supplier

SKUs will be live in 7-10 working days after

arrived at Zalora Warehouse.
BE A GREAT SELLER
KEY FACTORS
Zalora catalogue is on popularity page by
default, generated by our algorithm system.

• Be responsive and works closely with ZALORA –

Discounts & Deals when we run a campaign.
• Great Product Images – following Zalora Photo
Production Guidelines
• Detailed product description - Customers love to
have as many information as possible!
• The More The Merrier - Our most successful sellers
have at least 100 SKUs live, Always Keep Healthy
Stock Depth, and Fresh New Items Every Month
• Packaging = Branding – Make sure packaging is
safe and secured. Please use plastic packaging
so product protected from dampness. Zalora is
selling plactic packaging if seller need it
(http://www.zalora.co.id/premium/zalora-
packaging/).
• Provide Great Customer Experiences – Always
make sure your item is ready to be dispatched on
time (2 working days)!!
PICTURES GUIDELINES
 Portrait Layout  No Watermarks/ Logos on product
 Dimensions of Product Images: images
762 (Width) x 1100 (Height), 72 PPI  At least 4 angles of products (Front,
(pixel per inch) – in JPEG Format Side, Back, Close Up)
 Plain Background - White or Light Grey  Model is Required for Apparel Products
 Size of file: 2MB max/ per file
THANK YOU

PT. FASHION ESERVICES INDONESIA

Gedung Perkantoran Menara Bidakara, Lt. 17
Jl. Jend. Gatot Subroto Kav 71-73
Jakarta Selatan 12870

Office. +62 21 2949 0111

Fax. +62 21 8379 3376

[email protected]
www.zalora.co.id