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Business Information Systems: © The Institute of Chartered Accountants of India
Business Information Systems: © The Institute of Chartered Accountants of India
4.1 Introduction
Information technologies, including Internet-based information systems, are playing
vital and expanding roles in business. Information technology can help all kinds of
businesses improve the efficiency and effectiveness of their business processes,
managerial decision making and workgroup collaboration, which strengthens their
competitive positions in rapidly changing market places. Business Information
Systems (BIS) is a preferred software engine for the development of Information
Technology (IT) in most recent years. This chapter summarizes in about various
Information Systems, their application and their impact on organizations.
4.2 Information Technology as a Key Business Enabler &
Driver
Information represents an organization’s tangible and intangible resources and all
transactions relating to those resources. Information influences the way an organization
operates. The right information, if it is transported to the right person, in the right
fashion, and at the right time, can progress and guarantee organizational effectiveness
and competence. The BIS is the mechanism used to manage and control the information
resource.
4.3 Information Systems
Information System: An Information System (IS) is a combination of people,
hardware, software, communication devices, network and data resources that processes
(can be storing, retrieving, transforming information) data and information for a specific
purpose. Any specific Information System aims to support operations, management
and decision-making.
4.3.1 Components of Information System
The main aim and purpose of each Information System is to convert the data into
information which is useful and meaningful. People, Hardware, Software, and Data
Resources are four basic resources of Information Systems; a process is required to
convert data into information for end users. Any Information process consists of input,
processing, output, storage, and control processes.
Business Information System: Business Information Systems (BIS) may be defined
as systems integrating Information Technology, people and business.
Question 1
Differentiate between the following:
(a) Data and Information
(b) Role-based Access Control (RBAC) and Rules-based Access Control (RAC)
Or
Briefly explain the two main approaches to establish access controls in Software Systems.
(c) Explicit Knowledge and Tacit Knowledge
(d) Information and Knowledge
Answer
(a) The differences between Data and Information are as follows:
Data Information
Data is raw and unorganized fact that When data is processed, organized,
needs to be processed. structured or presented in a given context
so as to make it useful, it is called
Information.
Data in itself is meaningless and is the Information is the second level of
lowest level of knowledge. knowledge.
Observations and recordings are done to Analysis of data is done to obtain
obtain data. information.
(b) Role-based Access Control (RBAC): RBAC largely eliminates discretion when providing
access to objects. Instead, administrators or automated systems place subjects into roles.
Subjects receive only the rights and permissions assigned to those roles. RBAC uses a
centrally administered set of controls to determine how subjects and objects interact. When
an employee changes jobs, all previous access is removed, and the rights and permissions
of the new role are assigned. RBAC enforces static constraints based on a user’s role. It
is the best system for an organization that has high turnover.
Rules-based Access Control (RAC): RAC takes into account the data affected, the
identity attempting to perform a task, and other triggers governed by business rules. RAC
uses specific rules that indicate what can and cannot happen between a subject and an
object. A manager, for example, has the ability to approve his/her employees’ hours
worked. However, when s/he attempts to approve his/her own hours, a rule built into the
application compares the employee record and the user, sees they are the same, and
temporarily removes approval privilege. It is not necessarily identity based.
(c) Explicit knowledge: Explicit knowledge is that knowledge which can be formalized easily
and as a consequence is easily available across the organization. Explicit knowledge is
articulated, and represented as spoken words, written material and compiled data. This
type of knowledge is codified, easy to document, transfer and reproduce. For example -
Online tutorials, Policy and procedural manuals.
Tacit knowledge: Tacit knowledge, on the other hand, resides in a few often-in just one
person and hasn’t been captured by the organization or made available to others. Tacit
knowledge is unarticulated and represented as intuition, perspective, beliefs, and values
that individuals form based on their experiences. It is personal, experimental and context -
specific. It is difficult to document and communicate the tacit knowledge. For example -
hand-on skills, special know-how, employee’s experiences.
(d) Differences between Information and Knowledge are given as follows:
Information Knowledge
Information is piecemeal, fragmented Knowledge is structured, coherent, and often
and particular. universal.
Information is timely, transitory, and Knowledge is of enduring significance.
may even be short-lived.
Information is a flow of messages. Knowledge is a stock, largely resulting from
the flow, in the sense that the “input” of
information may affect the stock of knowledge
by adding to it, restructuring it, or changing it
in any way.
Information is acquired by being told. Knowledge can be acquired by thinking. Thus,
new knowledge can be acquired without new
information being received.
Question 2
Define the following:
(a) Business Information System
(b) Business Process
(c) Knowledge Management
(d) eXtensible Business Reporting Language (XBRL)
resources include data and knowledge base; and network resources include
communications media and networks.
(iii) A process is used to convert data into information for end users;
(iv) Information processes consist of input, processing, output, storage, and control processes.
All components of information systems are mutually connected and cannot exist individually.
The output could be in terms of printouts, reports, graphics; Input can be data, information and
instructions; Processing may involve calculations, programming and storing; Controls could be
related to decision-making and the feedback.
Question 4
Discuss Transaction Processing System (TPS).
Answer
Transaction Processing System (TPS) may be defined as a type of information system that
collects, stores, modifies and retrieves the day-to-day data transactions of an enterprise.
Archetypal examples of such systems would be used in an Airline Reservation Systems, Railway
reservation by IRCT, Banking Systems, or the Accounting System of roughly any outsized
company. These are designed to process transactions virtually instantly to ensure that customer
data is available to the processes that require it. Most of the Transaction Processing Systems
include one or additional of the following attributes:
Access Control-TPS: Most Transaction Processing Systems come with access control to
put a ceiling on users to only those allowed to accomplish so. Access Control ensures that
people who are not authorized to use the system are not permissible to influence or
transform the transaction process.
Equivalence-TPS: Transactions are processed in the similar format every time to ensure
that full effectiveness is achieved. The TPS Interfaces are designed to get hold of identical
data for each transaction, despite the consequences of the source.
High Volume Rapid Processing-TPS: TPS is designed to process transactions in an
immediate to make confident that the transaction data is available to other users or
processes that entail it. The instantaneous processing of transactions is noteworthy to the
success of certain industry such as banking.
Trustworthiness-TPS: A TPS system is designed to be robust and trustworthy. The
system is capable to process transactions very rapidly, yet at the same time, conduct
several checks to make certain that the data integrity is preserved.
Question 5
Discuss Office Automation Systems (OAS) in brief.
Answer
Office Automation System (OAS) is an amalgamation of hardware, software, and other
resources used to smooth the progress of communication and augment efficiency. Office
automation refers to the use of computer and software to digitally generate, collect, store,
manipulates, and relay office information needed for accomplishing basic tasks and goals.
In addition to capturing handwritten notes, it comprises of exchange of information; management
of administrative documents; handling of numerical data; and meeting, planning and
management of work schedules. Office Automation System takes into consideration the
computer applications and other problem solving tool along with a database to transform input
into output.
Office Automation is a widespread appearance that includes an all-embracing variety of
applications of computer, communication and information technologies in office surroundings.
Question 6
Discuss Knowledge Management System (KMS).
Answer
Knowledge Management Systems (KMS) refers to any kind of IT system that stores and
retrieves knowledge, improves collaboration, locates knowledge sources, mines repositories for
hidden knowledge, captures and uses knowledge, or in some other way enhances the
knowledge management process. KMS treats the knowledge component of any organization’s
activities as an explicit concern reflected in strategy, policy, and practice at all levels of the
organization.
Two broad categories of knowledge exist – Explicit and Tacit. Explicit Knowledge is
formalized, articulated and written whereas Tacit Knowledge resides in a few often -in-just
one person and has not been captured by the organization.
Knowledge base is a special kind of database for knowledge management. It is an
information repository that provides a means for information to be collected, organized,
shared, searched and utilized. It can be either machine-readable or intended for human use.
A Knowledge Discovery in databases system is a value-added intranet with facilities to
search and identify captured knowledge, or identify experts who have the knowledge. The
system will also help us establish contact with the expert and have a dialogue with them.
It will then capture and make available the transcripts of such discussions, whether they
be on chat, e-mail or discussion forums.
Question 7
Discuss Management Information System (MIS).
Answer
Management Information System (MIS) refers to the data, equipment and computer programs
that are used to develop information for managerial use. It is an integrated system which
provides accurate, timely and meaningful data for management planning, analysis and control
to optimize the growth of the organization. Management Information Systems provide decision-
makers with preselected types of information. MIS is generally in the form of computer -
generated reports and usually generated from data obtained from transaction processing
systems.
Airline reservations (seat, booking, payment, schedules, boarding list, special needs, etc.), Bank
operations (deposit, transfer, withdrawal) electronically with a distinguish payment gateways ,
Integration of department with the help of contemporary software’s like ERP, and Logistics
management application to streamline the transportation system etc. are some of the examples
of MIS.
Question 8
Discuss Decision Support Systems (DSS). Discuss its components in detail.
Or
Explain the different components of Decision Support Systems.
Answer
A Decision Support System (DSS) is a computer-based information system that supports
business or organizational decision-making activities. DSSs serve the management, operations
and planning levels of an organization (usually mid and higher management) and help to make
decisions, which may be rapidly changing and not easily specified in advance. DSS can be
either fully computerized, human or a combination of both. A properly designed DSS may be
defined as an interactive software-based system intended to help decision makers compile
useful information from raw data, documents, personal knowledge, and/or business models to
identify and solve problems and make decisions. DSS are there to facilitate a manager in making
operational decisions, but the ultimate burden of responsibility lies with the manger. Managers
can sometimes be over-optimistic in their expectations of a DSS and develop an unrealistic
reliance on the system.
Two types of planning languages that are commonly used in DSS are: General-purpose Planning
Languages and Special-purpose Planning Languages. These are discussed below:
o General-purpose planning languages that allow users to perform many routine tasks, for
example; retrieving various data from a database or performing statistical analyses. The
languages in most electronic spreadsheets are good examples of general-purpose
planning languages. These languages enable user to tackle abroad range of budgeting,
forecasting, and other worksheet-oriented problems.
o Special-purpose planning languages are more limited in what they can do, but they
usually do certain jobs better than the general-purpose planning languages. Some
statistical languages, such as SAS and SPSS, are examples of special purpose planning
languages.
The components of DSS are as follows:
(a) The user: The user is usually a manager with an unstructured or semi-structured problem
to solve and may be at management - level of an organization.
(b) One or more databases: Databases contain both routine and non-routine data from both
internal and external sources.
(c) Model Base: Model base is the brain of the DSS as it performs data manipulations and
computations with the data provided to it by the user and the database. The planning
language in DSS allows the user to maintain a dialogue with the model base.
Question 9
What do you understand by the term “Executive Information System (EIS)”. Discuss its
components, in detail.
Answer
An Executive Information System (EIS) is the nature of Information System used by
executives to access and administer the data they entail to make informed business decisions.
The EIS in itself is not an instrument, but rather, an infrastructure within a company. It may be
defined as just not as a piece of hardware or software, but an infrastructure that supplies to a
firm's executives the up-to-the-minute operational data, gathered and sifted from various
databases. EIS links data from various sources both internal and external to provide the amount
and kind of information executives find useful. These systems are designed for top
management; easy to use; present information in condensed view; access organization’s
databases and data external to the organization.
The typical information mix presented to the executive may include financial information, work
in process, inventory figures, sales figures, market trends, industry statistics, and market price
of the firm's shares.
Components of an Executive Information Systems (EIS) are as follows:
Component Description
Hardware Includes Input data-entry devices, CPU, Data Storage files and Output
Devices.
Software Includes Text base software, Database, and Graphic types such as
time series charts, scatter diagrams, maps, motion graphics,
sequence charts, and comparison-oriented graphs (i.e., bar charts)
Model base.
User Interface Includes hardware (physical) and software (logical) components by
which people (users) interact with a machine. Several types of
interfaces can be available to the EIS structure, such as scheduled
reports, questions/answers, menu driven, command language, natural
language, and input/output.
Telecommunication Involves transmitting data from one place to another in a reliable
networked system.
Question 10
Discuss Customer Relationship Management (CRM).
Answer
Customer Relationship Management (CRM) may be defined as a business process in which
client relationships; customer loyalty and brand value are built through marketing strategies and
activities. CRM allows businesses to develop long-term relationships with established and new
customers while helping modernize corporate performance. CRM incorporates commercial and
client-specific strategies via employee training, marketing planning, relationship building and
advertising. The main objective is to retain as much loyal customers as one can.
To accomplish with CRM, companies need to match products and campaigns to prospect
elegantly the customer life cycle. CRM encompasses the function and responsibilities of those
employees who directly work with customers. CRM establishes the benefits of generating
customer loyalty, raising a market intelligence enterprise, and an integrated relationship.
Preserving existing customers and providing enhanced services to accomplish the loyalty is
expressed as CRM. CRM applications smoothen the progress to capture, consolidate, analysis,
and enterprise-wide dissemination of data from existing and potential customers. CRM can be
considered as an amalgamation of people, process and systems rather than just IT applic ation.
Question 11
What is Supply Chain Management (SCM)? Discuss its components.
Answer
Supply Chain Management (SCM) is a chain that starts with customers and ends with
customers. Supply Chain Management may be defined as the process of planning,
implementing and controlling the operations of the supply chain with the purpose of satisfying
the customer's requirement as efficiently as possible. Supply Chain spans all movement and
storage of raw materials, work-in-process, inventory and finished goods from the point of origin
to the point of consumption.
Components of SCM: The main elements of a supply chain are as follows:
(a) Procurement/Purchasing – It begins with the purchasing of parts, components, or
services. Procurement must ensure that the right items are delivered in the exact quantities
at the correct location on the specified time schedule at minimal cost. The key issue in
procurement is how one goes about selecting and maintaining a supplier, which can be
approached from two directions. The first concentrates on how a firm might evaluate a
potential supplier whereas the second is how a firm evaluates those businesses that are
already suppliers to an operation.
(b) Operations – The second major element of SCM is Operations. Having received raw
materials, parts, components, assemblies, or services from suppliers, the firm must
transform them and produce the products or the services that meet the needs of its
consumers. It must conduct this transformation in an efficient and effective manner for the
benefit of SCM system.
(c) Distribution – The third element of the SCM system is distribution. Distribution involves
several activities - transportation (logistics) of goods across the entire supply chain,
warehousing, and CRM.
Purchasing
Supplier
Selection
Strategic
Operations
Lean Integration
Inventory CUSTOMER Coordination
Control Management
Quality Control
Distribution
Transportation
CRM
Logistics Parties
Internet banking, global operations, and real time transactions via ATM, Internet, phone, and
debit card.
The various elements of core banking include making and servicing loans; opening new
accounts; processing cash deposits and withdrawals; processing payments and cheques;
calculating interest; Customer Relationship Management (CRM) activities; managing customer
accounts; establishing criteria for minimum balances, interest rates, number of withdrawals
allowed and so on; establishing interest rates; and maintaining records for all the bank’s
transactions.
Normal core banking functions include deposit accounts, loans, mortgages and payments.
Banks make these services available across multiple channels like ATMs, Internet banking, and
branches. Examples of major core banking products include Infosys’ Finacle, Nucleus FinnOne
and Oracle's Flexcube application (from their acquisition of Indian IT vendor i -flex).
Question 14
What do you understand by Accounting Information System (AIS)? Also discuss its key
elements.
Answer
Accounting Information System (AIS) is defined as a system of collection, storage and
processing of financial and accounting data that is used by decision makers. An AIS is generally
a computer-based method for tracking accounting activity in conjunction with information
technology resources. The resulting statistical reports can be used internally by management
or externally by other interested parties including investors, creditors and tax authorities.
Accounting information system takes into consideration different aspects, which are composed
of smaller subsystems, which help an organization in achieving its goal. The different sub
components in AIS include Budgeting and Planning, Expenses Management, Revenue
Management, Cash and Treasury Management, Accounting software, Electronic Banking,
Activity-based Management, Payroll etc.
The key elements that compose the typical Accounting Information System are as follows:
(i) People: AIS helps various system users that include accountants, consultants, business
analysts, managers, chief financial officers and auditors etc. from different departments
within a company to work together. With well-designed AIS, everyone within an
organization who is authorized to do so can access the same system and get the same
information. AIS also simplify getting information to people outside of the organization
when necessary.
(ii) Procedure and Instructions: These include both manual and automated methods for
collecting, storing, retrieving and processing data.
(iii) Data: It refers to the information pertinent to the organization's business practices that may
include sales orders, customer billing statements, sales analysis reports, purchase
requisitions, vendor invoices, check registers, general ledger, inventory data, payroll
information, timekeeping, tax information etc. This data can then be used to prepare
accounting statements and reports such as accounts receivable
aging, depreciation/amortization schedules, trial balance, profit and loss, and so on.
(iv) Software: These are the computer programs that provide quality, reliability and security to
the company's financial data that may be stored, retrieved, processed and analyzed.
Managers rely on the information it outputs to make decisions for the company, and they
need high-quality information to make sound decisions.
(v) Information Technology Infrastructure: This include hardware such as personal
computers, servers, printers, surge protectors, routers, storage media, and possibly a
backup power supply used to operate the system. The hardware selected for AIS must be
compatible with the intended software.
(vi) Internal Controls: These are the security measures such as passwords or as complex as
biometric identification to protect sensitive data against unauthorized computer access and
to limit access to authorized users. Internal controls also protect against computer viruses,
hackers and other internal and external threats to network security.
Question 15
Write a short note on the following:
(a) Artificial Intelligence
(b) Just-In-Time (JIT)
(c) Nucleus FinnOne
(d) Data Mining
Answer
(a) Artificial Intelligence (AI) is the vicinity of computer science focusing on creating
machines that can fit into place on behaviors that humans regard as intelligent. It is a
research field that studies how to comprehend the intelligent human behaviors on a
computer. The decisive objective of AI is to make a computer that can discover, sketch,
and crack problems in parallel. The subject of artificial intelligence spans a wide horizon
dealing with various kinds of knowledge representation schemes, different techniques of
intelligent search, various methods for resolving uncertainty of data and knowledge,
different schemes for automated machine learning and many others. Expert systems,
Pattern Recognition, Natural language processing, and many others are s ome of the
various purposes on which AI may be applied.
(b) JIT is a philosophy of continuous improvement in which non-value-adding activities (or
wastes) are identified and removed for the purposes of:
Reducing Cost
Improving Quality
Improving Performance
Improving Delivery
Adding Flexibility
Increase Innovativeness
When the JIT principles are implemented successfully, significant competitive advantages
are realized. JIT principles can be applied to all parts of an organization: order taking,
purchasing, operations, distribution, sales, accounting, design, etc.
(c) Nucleus FinnOne: The Nucleus FinnOne is a banking suite, made and marketed by
India-based Company Nucleus software, and comes with a wide variety of integrated
applications that cover different aspects of global web banking. These applications
support banks and financial solution companies in dealing with assets, liabilities,
core financial accounting and customer service. The solution is wholly focused on
banking and financial services spanning across solutions in the areas of Retail and
Corporate Banking, Cash Management, Relationship Banking, Financial CRM, Credit
Risk & Appraisal, Enterprise Application Integration (EAI), Internet Banking, Data
warehousing and Analytics.
(d) Data Mining: Main points about data mining are as under –
It is one of the business intelligence tool that involves using statistical, artificial
intelligence, and related techniques to mine through large volumes of data and
providing knowledge without users even having to ask specific questions.
The objective is to provide interesting and useful information to users by design
even without their querying.
Data Mining involves data analysis for discovering useful patterns that are hidden
in large volume of diverse data. For Example: Market segmentation - identify
common characteristics of customers who buy same products.
OLAP (Online Analytical Processing) is a multi-dimensional analytical tool typically
used in data mining, that gathers and process vast amounts of information into
useful packets.
Question 16
What are the possible ways to make payments electronically?
Answer
Major types of Electronic Payments are as follows:
A. Credit Cards: In a credit card transaction, the steps involved are authorization, batching,
clearing and funding. The consumer presents preliminary proof of his ability to pay by
presenting his credit card number to the merchant. The merchant can verify this with the
bank, and create a purchase slip for the consumer to endorse. The merchant then uses
this purchase slip to collect funds from the bank, and, on the next billing cycle, the
consumer receives a statement from the bank with a record of the transaction.
B. Electronic Cheque: Credit card payments are popular for commerce on the Internet.
However, FSTC and CyberCash are two systems that let consumers use electronic
cheques to pay Web merchants directly. Financial Services Technology Corporation
(FSTC) is a consortium of banks and clearing houses that has designed an electronic
cheque that is initiated electronically, and uses a digital signature for signing and
endorsing. By CyberCash, electronic cheque functions as a message to the sender’s bank
to transfer funds, and, like a paper cheque, the message is given initially to the receiver
who, in turn, endorses the cheque and presents it to the bank to obtain funds.
C. Smart Cards: Smart cards are any pocket sized card with embedded integrated circuits.
Smart cards can provide identification authentications, data storage and application
processing. Smart cards may serve as a credit or ATM cards, Fuel cards, mobile phone
SIMs, access-control cards, public transport or public phone payment cards etc. on the
card. Contact cards, Contactless cards and Combi/Hybrid Cards are the three types of
Smart Cards.
D. Electronic Purses: Electronic Purse Card is very similar to a pre-paid card. Bank issues
a stored value card to its customer, the customer can then transfer value from his/her
account to the card at an ATM, a personal computer, or a specially equipped telephone.
While making purchases, customers pass their cards through a vendor's Point of Sale
terminal. Validation is done through a Personal Identification Number (PIN Number). Once
the transaction is complete, funds are deducted directly from the cards and transferred to
the vendor's terminal. When the value on a card is spent, consumers can load additional
funds from their accounts to the card.
Question 17
What is an Expert System? Discuss its key components.
Answer
An Expert System (ES) is a computerized information system that allows non-experts to make
decisions comparable to those of an expert. The aim of the expert system is to have a team of
seasoned specialists holding industry-wide experience who further spread across
implementations like in Defense, Government, Finance, Telecom, and Engineering sectors.
Components of an Expert System are as follows:
(a) Knowledge Base: This includes the data, knowledge, relationships, rules of thumb
(heuristics), and decision trees used by experts to solve a particular problem. A knowledge
base is the computer equivalent of all the knowledge and insight that an expert or group of
experts develop through years of experience in their field. The knowledge base of expert
system encloses both realistic and heuristic knowledge. Realistic knowledge is that
knowledge of the job domain that is extensively shared, characteristically found in
textbooks or journals whereas heuristic knowledge is the fewer rigorous, extra empirical,
supplementary judgmental knowledge of performance.
(b) Database of Facts: This holds the user's input about the current problem. The user may
begin by entering as much as they know about the problem or the inference engine may
prompt for details or ask whether certain conditions exist. Gradually a database of facts is
built up which the inference engine uses to come to a decision. The quality and quantity of
data gained from the user influences the reliability of the decision.
(c) Inference Engine: This program contains the logic and reasoning mechanisms that
simulate the expert logic process and deliver advice. It uses data obtained from bo th the
knowledge base and the user to make associations and inferences, form its conclusions,
and recommend a course of action.
(d) Explanation facility: This facility provides the user with an explanation of the logic the
Expert System used to arrive at its conclusion.
(e) User Interface: This program allows the user to design, create, update, use and
communicate with the expert system.
Question 18
What is the difference between electronic cheque and paper cheque?
Answer
An e-cheque is an instrument where one person issues it to pay another person but there is no
paper involved. Everything is electronic. An electronic cheque can be protected against any
fraud by encoding sender’s account number with the bank’s public key thereby not revealing the
sender’s account number to the merchant. As with the SET protocol, digital certificates can be
used to authenticate the payer, the payer’s bank, and bank account. However, no such encoding
of sender’s account number is possible in case of paper cheque. E-cheque are faster and more
convenient than paper cheque. It is environmentally friendly too.
Question 19
Explain the pre-requisites of ACID Test for any Transaction Processing System (TPS).
Answer
The ACID Test refers to the following prerequisites for any Transaction Processing System
(TPS).
Atomicity: This means that a transaction is either completed in full or not at all. TPS
systems ensure that transactions take place in their entirety.
Consistency: TPS systems exist within a set of operating rules or integrity constraints.
For Example - If an integrity constraint states that all transactions in a database must
have a positive value, any transaction with a negative value would be refused.
Isolation: Transactions must appear to take place in seclusion. For example, the funds
cannot be credited to an account before they are debited from another.
Durability: Once transactions are completed they cannot be undone. To ensure this,
a log will be created to document all completed transactions.
Question 20
You are an in-charge of Customer Relationship Management (CRM). Describe the relevance of
Old Pareto Rule “80/20 Rule”.
Answer
Pareto Rule emphasizes that most organizations find that approximately 20% of their customer
base generates 80% of the profits. It is merely based on the philosophy that indicates that old
trustworthy customers are most lucrative and help in generating profits.
Question 21
What do you mean by ‘Frame Based Expert System’? Also, explain the various
components of Executive Information System (EIS).
Answer
Frame Based Expert System: These systems organize all the information (data,
description, rules etc.) about a topic into logical units called Frames, which are like linked
records in data files. Rules are then established about how to assemble or inter-relate the
frames to meet the user’s needs.
The components of an Executive Information System (EIS) are as follows:
Hardware: This includes Input data-entry devices, CPU, Data Storage files and
Output Devices.
Software: This includes Text base software, Database, and Graphic types such as time
series charts, scatter diagrams, maps, motion graphics, sequence charts, and
comparison-oriented graphs (i.e., bar charts), Model base.
User Interface: This includes hardware (physical) and software (logical) components
by which people (users) interact with a machine. Several types of interfaces can be
available to the Executive Information System structure, such as scheduled reports,
questions/answers, menu driven, command language, natural language, and
input/output.
Telecommunication: This involves transmitting data from one place to another in a
reliable networked system.
Question 22
Explain the ‘Dashboards’ and ‘Scorecards’ as tools of Business Intelligence .
Answer
Dashboards: This involves using the information gathered from the data warehouse and
making it available to users as snapshots of many different things with the objective of
getting response to the query: “Tell me a lot of things, but without too much effort”.
Dashboards are flexible tools that can be bent into as many different shapes as per user
requirements. It includes a collection of graphs, reports, and KPIs (Key Performance
Indicators) that can help monitor such business activities as progress on a specific
initiative.
Scorecards: This involves providing a visual representation of the enterprise strategy by
taking critical metrics and mapping them to strategic goals throughout the enterprise.
Scorecards offer a rich, visual gauge to display the performance of specific initiatives,
business units, or the enterprise and the individual goals in the context of larger
enterprise strategy. Scorecards distil information into a small number of metrics and
targets and provide users with an at ‐a‐glance perspective of information. A scorecard
has a graphical list of specific, attainable strategic milestones, combined with metrics
that serve as benchmarks. Specific measures on how well the company has performed
specified activities are linked in the scorecard with graphical display highlighting the
status of each goal.
Question 23
You are requested to implement the Online Transaction Processing in an e-commerce
environment. Briefly explain step by step Online Transaction Processing in such
environment.
Answer
A typical On-line transaction can be viewed as follows:
Advertising: The company communicates its products and services (catalogue);
Offering: The company offers specific goods and services;
Selling: The company agrees with the customer on the content of a specific order;
Billing: The company produces the invoice;
Paying: The buyer pays the seller by giving a payment instruction;
Matching: The seller matches the payment information (the authorization results and
the actual crediting of account) with the orders and feeds the result into the back -
office;
Delivering: The seller delivers to the buyer; and
Resolving: The seller and buyer try to resolve delivery or payment issues related to
the purchase.
Question 24
Briefly describe the four stages of processing Credit Card transactions.
Answer
Four stages followed for processing of Credit Card Transactions:
Stage 1: Authorization – This is the first step in processing a credit card. After a merchant
swipes the card, the data is submitted to merchant’s bank, called an acquirer, to request
authorization for the sale. The acquirer then routes the request to the card-issuing bank,
where it is authorized or denied, and the merchant can process the sale.
Stage 2: Batching – This is the second step in processing a credit card. At the end of a
day, the merchant reviews all the day’s sales to ensure they were authorized and signed
by the cardholder. It then transmits all the sales at once, called a batch, to the acquirer
to receive payment.
Stage 3: Clearing – This is the third step in processing a credit card. After the acquirer
receives the batch, it sends it through the card network, where each sale is routed to the
appropriate issuing bank. The issuing bank then subtracts its interchange fees, which
are shared with the card network, and transfers the remaining amount through t he
network back to the acquirer.
Stage 4: Funding – This is the fourth and final step in processing a credit card. After
receiving payment from the issuer, minus interchange fees, the acquirer subtracts its
discount fee and sends the remainder to the merchant. The merchant is now paid for the
transaction, and the cardholder is billed.
Question 25
Describe how the Business Community is benefitted by adopting Information Technology
based CRM process.
Answer
CRM can be considered as an amalgamation of people, process and systems rather than
just IT application. Business Community is benefitted by adopting Information
Technology based Customer Relationship Management (CRM) process in following ways:
CRM applications smoothen the process to capture, consolidate, analyze, and
business enterprise-wide dissemination of data from existing and potential
customers.
CRM allows businesses to develop long-term relationships with established and new
customers while helping modernize corporate performance. CRM incorporates
commercial and client-specific strategies via employee training, marketing planning,
relationship building and advertising.
CRM establishes the benefits of generating customer loyalty, raising a market
intelligence enterprise, and an integrated relationship. Preserving existing
Exercise