Business Proposal SAMPLE

Green Leafy Ice Malunggay Pandan Business Proposal
Introduction and Rationale
Am I healthy? Are you healthy? Is everybody healthy? No. We’re not. Healthy living
starts within ourselves. One must be equipped with the right foods; foods that are sources of
vitamins, energy and nutrition that are needed by the body. We cannot deny the fact that we
people, even though we know the right foods, we still choose the foods that are not advisable for
the body like junk foods which are often sources of diseases. Do you think it’s right? or not?
What we eat defines who we are, our lifestyle, and our family. Who we are because it portrays
our physical appearance. Our lifestyle because it is our choice on how to live our life, depending
if it’s right or wrong. Our family because the way our family raised us somewhat affects our
decisions in life.
GLIMP. We’ll never be too old for an ice candy. Green Leafy Ice Malunggay Pandan ice
candy is developed to provide an alternative product that is healthier and more beneficial than
the commercialized products. It is an innovation out of the usual ice candy where the proponents
included malunggay and pandan to add nutrition and vitamins that will give energy and healthy
body for the target buyers. Malunggay is called the “Miracle Vegetable” due to its long list of
benefits and it improves the health conditions of oneself. Pandan is believed to be the safest,
natural, and easy way to help you boost your health. Not only that it is nutritious, but it will also
be a possible solution to the malnutrition among people in our society. This product refutes the
idea that ice candy is only for children; it highlights the idea that ice candy can be applicable to
all because everybody deserves to be healthy.
I. Product Description
Mission
To promote health awareness by promoting healthy eating habits especially to the
children who has insufficient knowledge about it.
To advocate the importance of health and nutrition in every Filipino.
To disseminate the health benefits of malunggay and pandan physically, mentally and
emotionally.
To encourage people to start eating healthy and nutritious foods at a young age.
To educate people a different kind of way to eat a healthy and nutritious food such as
GLIMP ICE CANDY.
Product Description
We'll never be too old for an ice candy. GLIMP is an iIce candy with the flavor of
malunggay, a healthy dessert that fits everyone’s needs. Starting to children who really loves
sweets, adolescents who love “colds” in summer, and adults who will appreciate its health
benefits. An ice candy that was made with the purpose of disseminating healthy yet affordable
product because of its ingredients like milk, sugar, water, and especially malunggay extract.
Malunggay is considered as a miracle vegetable because it can give health benefits like seven
times the vitamin c in oranges, four times the calcium in milk, four times the vitamin in carrots,
two times the protein in milk and three times the potassium in bananas. Pandan is believed to be
the safest, natural, and easy way to help you boost your health. As young entrepreneur who is
aware of the diseases that we can get from different things, we care on our customers’ health and
we care everyone’s health, that's why we made a product that can be a possible solution to the
problems that we always encounter especially diseases.
II. Marketing plan (Promotional Mix)
Produkt
Glimp or Green Leafy Ice Malunggay Pandan is an innovation made by the proponents
by adding malunggay and pandan to make it healthy and nutritious for the target buyers.
Price
Glimp is made affordable for the children and adults, for only five (5) pesos you can now
have a healthy and nutritious ice candy. This is to make the product reach and help many people.
Promotion
Advertising by giving flyers, commercials, and word-of mouth is a part of promoting a
product, we are persuading people to buy our product by giving some information, features, and
benefits of the product. And also we can get many customers that will result the increase of our
sales.
Place
The product will be sold everywhere because we don't only focus on one place, because
we believe that everyone deserves to be healthy and in order to achieve that everyone deserves to
try and eat our green leafy ice malunggay pandan.
Packaging
We adapted the Traditional packaging of an ice candy where the liquid mixture of the
ingredients will put in a plastic that has a size of __ and it will be tightened and frozen. We have
chosen this kind of packaging because the mixture of the ingredients are safely sealed and people
loves this kinds of packaging and as an entrepreneur it is our job to satisfy our customers wants
and needs. This kind of packaging is fixed in people's mind and if we change its appearance,
there will be a possibility that the people will stil look for the traditional one.
Positioning
Brand name is a very important part of a product, because it introduces our product to the
market and to the customers. It builds trade mark to our buyers. Our brand name GLIMP and the
design can attract the customers because it was made with the proponents’ creativity skills to
make innovations to the ice candy. This healthy, delicious, and sweet ice candy leaves mark to
the buyers as it targets the tongues of our buyers.
Menschen
PEOPLE Our product "GLIMP ICE CANDY" is available for all ages. There is no
limitations on the people who will avail our product because of the fact that it is appropriate for
all as well as it is healthy and nutritious and is very good for your body.
The main customers of our product are the students of Oriental Mindoro National High
School ( Senior High and Junior High School students).
Projection
Projection (5 years)
Ingredients:
½ kilo grams of sugar Php25.00
2 condensed milk Php60.00
Malunggay Leaves Self-Produced
Pandan Extract Self-Produced
Water Php25.00
1 pack of plastic Php10.00
5 yards Php15.00
Logo prints Php20.00
Total: Php155.00
Yield:
50 pieces x Php5.00 = Php250.00
Php250 x 7 days = Php1,750

Php1,750 x 4 weeks = Php7,000
Php7,000x 12 months = Php84,000
Php84,000x 5 years = Php420,000

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Green Leafy Ice Malunggay Pandan Business Proposal

Introduction and Rationale

all because everybody deserves to be healthy.

To promote health awareness by promoting healthy eating habits especially to the

children who has insufficient knowledge about it.

To advocate the importance of health and nutrition in every Filipino.

problems that we always encounter especially diseases.

II. Marketing plan (Promotional Mix)

Advertising by giving flyers, commercials, and word-of mouth is a part of promoting a

try and eat our green leafy ice malunggay pandan.

the buyers as it targets the tongues of our buyers.

School ( Senior High and Junior High School students).

½ kilo grams of sugar Php25.00

2 condensed milk Php60.00

Malunggay Leaves Self-Produced

Pandan Extract Self-Produced

1 pack of plastic Php10.00

Logo prints Php20.00

50 pieces x Php5.00 = Php250.00

Php250 x 7 days = Php1,750

Php7,000x 12 months = Php84,000

Php84,000x 5 years = Php420,000

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