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  • Supreme 7ps

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    Prasiddha Pradhan
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    The 7Ps marketing mix is used by Supreme to achieve high sales volumes and brand loyalty. Supreme produces luxury streetwear, skateboard decks, and other items targeting younger generations interested in hip hop and skate cultures. They use guerrilla marketing tactics like celebrity endorsements and limited releases to create hype and demand. Products are priced accessibly but then appear exclusive through limited quantities. Stores are small and boutique-style to match brand image while most sales occur online. Customer reactions on social media provide physical evidence of the brand's popularity.

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    The 7Ps marketing mix is used by Supreme to achieve high sales volumes and brand loyalty. Supreme produces luxury streetwear, skateboard decks, and other items targeting younger generations interested in hip hop and skate cultures. They use guerrilla marketing tactics like celebrity endorsements and limited releases to create hype and demand. Products are priced accessibly but then appear exclusive through limited quantities. Stores are small and boutique-style to match brand image while most sales occur online. Customer reactions on social media provide physical evidence of the brand's popularity.

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    1K views2 pages

    Supreme 7ps

    Uploaded by

    Prasiddha Pradhan
    The 7Ps marketing mix is used by Supreme to achieve high sales volumes and brand loyalty. Supreme produces luxury streetwear, skateboard decks, and other items targeting younger generations interested in hip hop and skate cultures. They use guerrilla marketing tactics like celebrity endorsements and limited releases to create hype and demand. Products are priced accessibly but then appear exclusive through limited quantities. Stores are small and boutique-style to match brand image while most sales occur online. Customer reactions on social media provide physical evidence of the brand's popularity.

    Copyright:

    © All Rights Reserved
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    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 2

    7Ps is a significant term that is used in the 

    fashion industry to achieve high sales volumes, retention of


    workers and annual turnover. This includes a study of the 7Ps used by SUPREME Company, which is one
    of the world's largest clothing brand producers.

    The 7ps Marketing Mix are as follows :

    1. Product
    Supreme is a company which offers luxury male streetwears, skateboard decks and
    miscellaneous items and according to The New York Times the brand look channels various
    underground style currents the punkiness of dogtown-era skate wear, the macho utilitarianism
    of military gear, the brash colors of 80’s hip hop and merges them into a singular aesthetic.
    They have expanded their brand by regularly doing collaborations with well known brands such
    as Louis Vuitton and Nike which is why their popularity has continued to grow.

    2. Promotion
    To create awareness supreme use guerrila marketing which is a unique and out of the box way
    to attract their market. Posters are pasted all over the main cities (geographically where their
    target is) using celebrity endorsement of rebellious icons as kate moss, mike tyson and mermit
    the frog to show the brand is versatile and can be worn by almost anyone.
    Interest is built with the consumer/ potential consumer as celebrities all wear simple white tops
    that advertise the graphic Supreme Box Logo to promote the brand rather than the fashion.
    Interests is therefore created as the logo and brand is typically associated with hip hop artists
    which is the steriotypical consumer has interests in, rappers such as Kanye west and Tylor the
    creator are known for wearing the brand.

    3. Price
    All the product of Supreme’s pricing starts off at a low and reasonable price to initially attract
    their target audience. As with the price being reasonable for the quality of the clothing the
    consumer is more eager to look into buying the products. Supreme proves to be success with
    their strategy as they purposely have limited stock and never restock any garment to make
    every collection appera limited edition. Limited edition leads to more hype of the brand, forcing
    more people to buy into it.

    4. Place
    All the products and garments are largely sold online as their online site proves to be more
    important than in store due to it being used to advertise and promote their upcoming
    collections. As for in store, all the shops show to be boutique sized to suit the brand values of
    being small and exlusive and there are only limited amount of the shops world wide to again
    support their value of exclusivity. The shop is made to immidiately grab the attention of the
    people shop décor is veru much urban looking to meet the urban look of the consumers with
    walls being white, clean and minimalistics and layout being designed to allow skaters to skate in
    the store which is stereotypical market.
    5. People
    Supreme target customers are of younger generation who loves hip hop cultures, skate cultures,
    unique designes supreme produces in smaller quantities, which makes people feel special,they
    will want to have it even more and the value for the buyer increases.

    6. Process
    Their products are firstly designed to match the needs of the target market and produced in low
    quantities. The latest collections are then promoted and released in limited store and online.

    7. Physical evidence
    Supreme promotes their products by collabing with artist and customers reaction over this are
    crazy over their products. They have huge fan followers in their social media. New realeases
    sekk out immediately and restocks to the inventory are limited and realesed without fanfare.

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