Top 3 innovation of brand changing the world

MGN 235 Project

LPU PROJECT
PROJECT BY: -MEGHA SINGH
SUBMITTED BY: - ANAND
SECTION: - Q1909
ROLL NO: - B64
Innovation 1 Starlink Project

1. Innovation (starlink Project)

What's the hype about Starlink?

2. SpaceX is building an expansive satellite internet network in space called Starlink.

3. The aerospace company launched its first batch of Starlink satellites into orbit in May 2019. Now,

it has over 1,000 working satellites prepped for the service. The goal is to have up to 42,000

satellites in orbit by mid-2027.

4. The satellites are strapped onto the top of SpaceX's Falcon 9 rocket and blasted into orbit, usually
releasing 60 satellites per launch.

Spectators watch from Canaveral National Seashore as a SpaceX Falcon 9 rocket carrying 60
Starlink satellites launches from pad 39A at NASA's Kennedy Space Centre in Cape Canaveral,
Florida, on October 6, 2020.

What is Starlink SpaceX?

Starlink is a satellite internet constellation that aims to provide high-speed internet access to
users around the world, especially in rural areas and remote regions. SpaceX Starlink is one
of Elon Musk's most ambitious projects where the private company plans to deploy a huge
constellation of around 12,000 satellites into the low Earth orbit. SpaceX has been regularly
launching Starlink satellites into space for its mega constellation project. The company
eventually plans to offer internet services at affordable prices; however, it seems a
bit expensive at the moment.
The Starlink internet service is currently in beta, where the beta testers were required to pay
$99 as a base monthly price along with $499 as an upfront cost to avail the Starlink Kit. The
Starlink Kit comes with a user terminal, mounting tripod and Wi-Fi router
How does Starlink work?
The Starlink constellation consists of numerous mass-produced small satellites that exist in
the low Earth orbit. They function in combination with the ground transceivers. These
satellites are placed closer to the Earth which helps bring down latency and these rely on
lasers to offer higher speeds.
Starlink satalite image
How starlink worked and why it is innovative

Points that proof it is innovative

1. Internet is necessary for development that’s why star link is the best option for far area and
not developed area where internet is not available
2. Internet is provided through direct satellite that why no cable no tower needed only receiver
like dish antenna need to access internet
3. Starlink is an ambitious project that aims to put nearly 2,000 small satellites into orbit
by the end of 2021 to provide a globalized network of internet access. ...
As Starlink provides access and the remaining 40% of the global population
4. In private beta test results, Starlink has shown it can deliver a high-speed
satellite internet connection of 100 Mbps or more with an extremely low latency of 20
milliseconds. Starlink tells customers to expect speed variations between 50 to 150
Mbps
Tesla: Solar Glass Roof

 Tesla CEO Elon Musk recently said the company’s solar and energy storage
business will grow faster than its electric vehicle business.

 With Tesla making progress on Model 3 production efficiency, Musk said on

the most recent earnings call there will be more focus on solar and the broader
Tesla Energy business, which includes aligning intermittent solar power with
battery storage.

 Tesla and Musk have faced criticism, and a shareholder lawsuit, over the
solar business, the controversial acquisition of SolarCity, and issues at the
company’s solar panel plant in Buffalo, New York. 

Tesla’s solar roof consists of two types of textured glass tile shingles: 

1. Active solar shingles

2. Inactive, non-solar shingles

When you choose to install a Tesla solar glass roof, your entire roof
will be replaced with a combination of active and inactive solar
shingles. The active solar tiles contain solar cells, so they can
produce solar energy for your home to use. The inactive shingles
function has regular shingles, and do not produce any electricity
How does the cost of Tesla's solar roof compare to traditional solar
panels? 
When you look at the cost per watt of Tesla’s solar roof, $2.01 per watt, it’s actually
quite comparable to the average cost of solar in the United States, which is
around $2.49 per watt. However, the Tesla solar shingle roof isn’t just solar panels,
it's a roof plus solar panel. So, to get a better idea of how solar shingles compare to
conventional solar panels, we have to look at the price of replacing your roof versus
getting solar installed. Let’s use the same house from the earlier example. By using
the average cost of asphalt shingles in the US, it would cost around $7,400 to
replace the home’s 1,850 square foot

A review of Tesla solar roof technical specifications 

One of Tesla’s selling points for their solar roof is that they are durable
and long-lasting. Here are some of the warranties and ratings for their
solar shingles: 

Warranty/Rating type Warranty/Rating

Tile warranty 25 years

Power warranty 25 years

Weatherization warranty 25 years

Hail rating Up to 1.75" diameter hail

Wind rating Up to 166 mph winds

Fire rating Class A UL 790 (highest fire rating)

Are the Tesla solar roof tiles worth it? 

When you look at the economics, the Tesla solar roof tiles have almost the same cost
and savings as a conventional solar panel system with a roof replacement. However, if
your existing roof doesn’t need to be replaced, you’re better off just getting a traditional
rooftop solar panel installation. 

You should also keep Tesla’s reputation in mind if you’re considering the solar roof.
While they are extremely popular for their electric cars, the consistently low customer
reviews for Tesla Energy suggest they aren’t the best solar option out there. In fact, it
took almost two years from when the solar shingles were announced to when the first
ones were installed. It’s also believed that as few as 100 Tesla solar roofs have been
installed in total. Plus, with Panasonic ending their partnership with Tesla Energy, there’s
no telling if the Gigafactory in Buffalo, New York will be able to produce enough solar
shingles to meet demand. 
Key takeaways

 Tesla’s solar roof integrates active solar shingle tiles that can produce solar energy
with inactive shingles, to create a roof that produces solar energy without any actual
solar panels.
 Tesla’s active solar shingles cost $2.01 per watt, while the inactive shingles cost
$7.65 per square foot. The actual cost of an entire Tesla solar roof varies depending
on the size of your home and your energy usage.
 A Tesla solar roof is comparable to the cost of getting your roof replaced and getting
solar panels installed. However, if you do not need a new roof, you’re better off
getting traditional solar panels.
 Tesla has a history of being unreliable when it comes to installing the solar roof, even
cancelling orders made years ago.

California will also become the first state to mandate all new homes be built
with solar starting next year, which plays into starting next year, which
plays into Tesla’s effort to grow the solar roof business

What’s the latest news on the Tesla Solar Roof tiles?

At the end of October, Elon Musk announced the official launch of the Tesla Solar Roof V3.
Among the several updates, version three of the product has larger tiles, lower production
costs, increased power density, and easier installation. Additionally, the total number of parts
in the product has been reduced.

New price estimates for the Solar Roof come in at $33,950, a number that includes a new
roof and all estimated solar incentives you would claim upon installation. The Tesla website
puts the Solar Roof at $1.99 per watt (W), a number far below the national average cost of
solar panels ($2.99/W). It will be interesting to see how prices end up looking in real quotes if
and when the Solar Roof actually ends up rolling out in large numbers soon
Innovation 3: isro map India program

HIGHLIGHTS
 This collaboration is said to help MapmyIndia and ISRO mapping solution to take
on Google Maps.

 MapmyIndia says that this is a boost to Aatmanirbhar Bharat.

 MapmyIndia CEO & Executive Director announced the news in a LinkedIn post

It’s very similar to the process that goes into making an Aadhaar and, and at the same time, is
very different. When getting an Aadhaar ID, an individual goes to an enrolment centre and the
government officials collect 100 attributes. 80% of them belong to an individual’s physical features,
and the rest is done by the data manually provided. They professionally map people as individuals
with unique identities.

MapmyIndia has done something very similar by sending 400+ surveyors in the field. Over the last 25
years, where they went and collected hundreds of attributes about every location. The collected
attributes include building footprints, doorsteps, floor number, flat number, photographs, types of
buildings etc, among other things. It is via this information, that the company has created a data
repository, a digital map of the country of inter-connected information with all those geographical
markers and coordinates. It has also entered into more than 100 strategic partnerships with tech and
marketing companies, to facilitate the process of data collation faster.

In terms of verticals, MapmyIndia addresses four key markets — direct consumers (through free
and paid app/maps), automotive (40% of revenue), mobile Internet (20%), and enterprises and
government (40% of revenue).

2004: MapMyIndia.com Becomes India’s First Interactive Mapping Portal

1998 saw satellite imagery becoming available in the country. This led to a lot of productivity
enhancement for the company. Collecting data became way easier and the entire process was
accelerated heaps. That’s what enabled the company to launch Arminda’s website in 2004 – claimed
to be the first interactive mapping portal of India. Within months, as reported by the company, it was
getting 5,000-6,000 unique visitors a day.

The year also marked the entry of the prodigal son, Rohan Verma, a Stanford engineering graduate
and presently the CTO of MapMyIndia. He built the portal where anybody could access these maps
for free.
Rohan begins candidly, “So, I did my preliminary research, and found that India had nothing like this.
In the US, Yahoo! maps were very popular then. The UK had it, as did Singapore and Australia. So I
had some good examples to learn from. By reviewing these products, I got a good sense of what the
business should be like, how should the products work in this Internet mapping world and we, thus,
launched the first interactive mapping portal of India.”

After three years, the company launched a pan-India GPS navigation device in 2007,
called MapMyIndia navigator. This was different from the web portal, because now users
had a device in their cars that they could just follow to reach their desired destination. It
offered turn-by-turn assistance in real-time, to the destination. This move led the company to
capture a vast amount of the automotive market share. Car companies started offering the
company’s GPS device as an add-on, an additional accessory.

They started offering a touch screen navigation system built into the car. Marquee customers
like Ford, General Motors, Mahindra, and BMW were some of the first few major customers for this
touch screen navigation system launched by the company. The car companies licensed the
navigation applications from MapmyIndia for an undisclosed fee.

Companies like Magic Bricks, MakeMyTrip, Hyundai, and Honda joined the list of MapMyIndia’s
customers for their navigation device. It further started providing location-based services and
navigation solutions to telecom companies like MTNL, Blackberry etc.

Adds Rohan, “The GPS product that we launched led us into the automotive sector in a very big way.
One of our most important growth drivers of the company was getting embedded into the navigation
systems in the cars.”

Fast forward to today and 14 car manufacturers have 40 car models in total that come with built-
in navigation from MapmyIndia. The company also boasts of a 90% market share on GPS
navigation, by car deals. Says Rohan, “if you see any car with a touch screen navigation system, in all
probability, its MapmyIndia’s.”

The start-up raised funding in 2007 from Sid Talwar’s Lightbox Ventures. Lightbox’s funding in

MapmyIndia was followed by another $30 Mn being poured in over the next four rounds, over 12
years by Nexus Venture Partners, Qualcomm Ventures and Zenrin, a Japanese firm engaged in the
production and sale of map databases

Google Maps 'monopoly' to end in India?

Isro, MapmyIndia to offer sat-based desi
map service
How this innovation is beneficial for stake holders?
1. Tesla star link
Starlink represents the company’s ambitious plan to build an
interconnected internet satellite network, also known as a “constellation,” to
beam high-speed internet to anywhere on the planet. The full Starlink
network would consist of 11,943 satellites flying close to the planet, closer
than the International Space Station, in what is known as low Earth orbit.

The market for commercial satellite launches stood at ~$5 billion in 2017,
with revenues projected to grow to $7 billion by 2024, giving the company
relatively little room to expand, considering that its launch revenues stood
at roughly $2 billion last year.

SpaceX launched 60 more satellites into orbit, bringing the company’s grand total
to 175 operational internet satellites in orbit today. “Assuming SpaceX continues
putting satellites in orbit at a rate of 60 satellites per launch…11 more Falcon 9-
Starlink missions should suffice to surpass the 800-sat threshold for “moderate”
internet coverage,” The Motley Fool reports. If the launches are successful, Starlink
should be able to offer internet access by the end of June 2020.

Innovation 2 tesla rooftop

Is it worth it?
I guess that depends on who you talk to.  If you’re someone who wants to go solar,
has an extra $25,000-50,000 to spend and doesn’t like the traditional look of solar
panels, then sure.  However, to most, I don’t think aesthetics are worth 2 or 3 times
what you’d pay for a standard solar panel system and installation.  Not only that, the
payback period is 2 to 4x longer for the Tesla Solar Roof .
More than 85% of Tesla Motors ’ shareholders voted on Thursday to approve the
electric car maker’s purchase of SolarCity, a big installer of home solar panels
Musk also owns a big chunk of SolarCity and serves as the chairman of its board of
directors. In that sense, the merger is like the marriage of cousins. But now it’s
happening. And given the blessing of all shareholders, it’s harder to say Musk is
ramming the deal through for his own benefit.
Tesla brings leading battery technology, of course, developed for its cars. In theory,
Tesla’s batteries plus SolarCity’s solar panels could be a good match, despite the
incestuous nature of the deal
Innovation 3: isro map my India
According to ISRO, the Department of Space (DoS) — ISRO comes under
it — has joined hands with MapmyIndia to combine their geospatial
expertise and build holistic solutions by leveraging their geoportals.

DoS entered into an MoU with geospatial technology company CE Info

Systems Pvt Ltd, which owns MapmyIndia, on Thursday.

Under the partnership, the combined geospatial expertise of the DoS and
CE Info Systems would be leveraged through their respective Geoportals,
according to Bengaluru-headquartered ISRO.

The collaboration will enable them to jointly identify and build holistic
geospatial solutions utilising the earth observation datasets, ‘Navi’, Web
Services and APIs (application programming interface) available in
MapmyIndia, ‘Bhavan’, ‘VEDAS’ and ‘MOSDAC’ geoportals, the space
agency said in a statement.

MapmyIndia claims that it does not have an advertising business model to provide better
protection for the user’s privacy. The business model is based on delivering digital map data
products, navigation solutions, mapping APIs, automotive technology platforms, geospatial
analytics and GIS solutions, IoT and telematics products, big data and AI solutions,
enterprise software (SaaS) / platforms (PaaS), and full-stack digital automotive, business and
government technology solutions to enterprises and app developers, and GPS gadgets and
apps for consumers. For example, foreign search engines and companies claim to
offer 'free' maps, but in reality, they make money by targeting the same users with
advertising based on invading user privacy and auctioning those user’s private
location and movement data," he said. "This should be very alarming to all citizens."

"On the other hand, MapmyIndia has an ethical point of view against advertising-led
business models of such companies, and hence does not have an advertising
business model.
Suggestion and recommendation to companies

#1. Tesla star link

1.tesla should have to decrease price for poor people and set different
price to different area of world to access internet
2.starlink project have to set indicative to provide cheap internet plan in
poor countries
3.starlink can improve in cost cutting for his devices
4. star link project have to provide more his future plans for his his
stakeholder in growing their business

#2 Tesla solar roof top

1. Solar roof top of tesla is new way of making solar panels to

homes so it should have to provide more information towards
safety.
2. As many persons they can use satellite mapping system to
design solar roof top
3. Company should provide security and future plan for repairs
to make safe environment towards people
4. Company has to focus on new technology on batteries to
charge rapidly
5. Solar power houses plan should have to more eco-friendly
and it to reduce e waste
 #3 Map My India
 1. Company have a nice plan to end google monopoly in Indian
map market
 Company has to make their promise to keep people data safe
 It is a good indicative by making deal between isro and map my
India because monopoly is not good for market and it will end
google monopoly