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The 12 Month Millionaire
The 12 Month Millionaire
THE 12-MONTH
MILLIONAIRE
A PROVEN BLUEPRINT TO EARN A QUICK FORTUNE...
REGARDLESS OF YOUR CREDIT...
REGARDLESS OF YOUR FINANCES...
AND REGARDLESS OF YOUR EDUCATION-
EVEN IN TODAY’S UNCERTAIN ECONOMY!
By Vincent James
“By Far The Most Important Marketing Product”
“I got to know this guy. He's from New Jersey, as street smart as they
come, and he has the energy of a shitweasel on amphetamines. He
created a business that generated $100,000,000 in 23-short months.
Vincent did this with just a pen, a pad, and a simple idea. I believe this
is by far the most important marketing product ever put together. In it, he
reveals a lot of secrets that even I have never before revealed to anyone
(except a few clients and my closest friends). If you dare say the
information you get from this product was already known to you or it
wasn't worth the money, you are much more than a shitweasel. You are
a stone-cold, unethical liar. Believe it or not, much of this information is
so electrifying; it was unknown even to me. And I am now using these
secrets when I create advertising for myself or for my clients. You are
beyond all hope if you do not order "The 12-Month Millionaire" as soon as
you finish reading this message. Your hand should be reaching for your
checkbook or the telephone this very second.”
Introduction 7
Chapter One: 13
The Best Business In the World
Chapter Two: 22
Products and Arithmetic
Chapter Three: 36
What It’s Like When One
Of These Things Explodes
Chapter Four: 47
All About Mailing Lists
Chapter Five: 56
All About Magazine Advertising
Chapter Six: 66
Creating Your Swipe File
Chapter Seven: 68
The Back End
Chapter Eight: 75
Auto ship
Chapter Nine: 81
Lifetime Customer Value (LCV)
Chapter Ten: 85
The Two Step
Chapter Eleven: 95
An Irresistible Offer
Chapter Twelve: 103
Guarantee Everything
Epilogue: 300
The Millionaire’s Library
If you think being educated about a new profession from a guy who
plead guilty to Fraud and Money Laundering is a bad idea... this is not
your Course.
If you think learning how to make millions of dollars from a guy who
almost lost $48 Million in a brutal lawsuit- practically making him
homeless- is a bad idea... this is not your Course.
If you think discovering how to live the “good life” from a guy who was
facing 10 years in prison is a bad idea... again... this is not your
Course.
But if you are looking for the real... the genuine... the no bullshit way to
become filthy rich- and at the same time- avoid any of the pitfalls
massive success comes with... this will be the most rewarding Course
you’ll ever read.
You see, I’ve made over $100 Million in fewer than 10 years using the
very same techniques I’ll reveal to you in this Course. I’ve also nearly
lost all of my fortune being stupid with my success. I’m going to teach
you how to make tons of money- and just as importantly... I’m going to
show you how to keep your millions in your bank by not being stupid
like I was.
But there are paragraphs in this Course- ideas in this Course- whole
chapters in this Course that I have never had the balls to put down on
paper before! And they will open doors to you- maybe as soon as
tomorrow- that otherwise might have taken a lifetime of waiting for you
to walk through.
Right now... I’m sure you’re skeptical as hell. You may even be thinking
to yourself that you have bought the diary of a madman. But let me
make you a small promise:
Once you learn what I have to teach you... unless you somehow lose
your entire memory... it would be impossible for you to ever be
“ordinary” again. It would be impossible for you to not know how to
make tons of money- starting with virtually nothing as I did 10 short
years ago.
I hope you’ll give me the benefit of the doubt with my promise. If you
do, please read on. But if you can’t cast-aside your skepticism, please
do not waste any more of your time reading any further. Unless you
believe in me- this Course will be worth nothing to you.
Anyway, before we jump into this thing with both feet... lets get
acquainted. Maybe I should tell you a little about myself, how I grew up
and where I came from.
But that was all about to change. Seriously- by the time I was 19, I had
a brand-new Corvette. At 20, I had 2 brand-new Mercedes Benz
automobiles. And at 21, I was the proud owner of a Rolls Royce Silver
Spur!
By the time I turned 28... I made over $100 Million in gross sales. I
profited over $50 Million. I owned two homes- one of them was 14,000
square feet and had a seven-car garage, a billiards room and a resort-
style pool with an underwater bar! And I paid cash for the home!
My checking account had over $10 Million in it. I was earning $400,000
in pay each and every week. That breaks down to $80,000 a day... or
$10,000 an hour! And those figures were if I worked 5 days a week for
eight hours a day, which I didn’t!
In the year 2002, I made more money than the CEOs of Federal
Express... eBay... Amazon.com... Time Warner... Apple Computer...
McDonalds... Microsoft... Nike... Yahoo... Ford Motor Company...
General Motors... and Goodyear Tire- COMBINED!
Yes-COMBINED.
In the May 12th, 2003 issue, Forbes Magazine listed their top paid 500
CEOs in America. Of their prominent and prestigious list of the 500
CEOs, I made more money than 483 of them.
The reason why I’m telling you about all the toys I had when I was just
28, is to prove to you that if an guy like me... with a learning
disability... a bad childhood... and no formal education can get filthy
rich by the time I was 28... you can absolutely follow in my footsteps
and build yourself your very own empire of wealth!
I remember back when I was 18, I was sitting on the steps of my Aunt’s
home. A few doors down from her lived a girl I went to High School
with. Anyway, while I was out there sitting on her steps smoking a
Marlboro, I saw a red Mercedes Benz SL500 pull up at this girl’s home.
Some preppy geek got out of the car with his sweater wrapped around
his neck and went to her front door. He was picking her up for a
weekend trip I presumed because she made him carry a small duffel
bag to the trunk of his shiny red Mercedes.
Things were sure different from when we were both in High School
together. Where that girl may have had no problem going out with me
back then... nowadays her boyfriends had to be financially
accomplished. When I saw that freaking red Mercedes pull away and
drive past me, I remember saying to myself, “I’ve got to get my shit
together!” And I did. About a year later- I had the very same model and
color Mercedes Benz SL500 in my garage.
How did I get the car? I didn’t steal it. I didn’t win the lottery. I sure
didn’t receive an inheritance from some long lost relative who just
kicked the bucket. I made the money on my own. I started from scratch
with nothing but a pen, a pad, and a crazy idea. I’m now going to teach
you how to do the same.
Why would I teach these incredible wealth secrets to total strangers for
the small fee this Course sells for? I don’t know. Maybe I like to teach
people stuff. Maybe I want to be immortal. Maybe I want to leave
something behind on this Earth after I die that will last forever.
Whatever the reason- you’re in for a treat.
Stop laughing. I’m being serious. And I’m going to guarantee it. If this
Course fails to make you a millionaire within the next 12 months...
seriously, I want you to send me a letter explaining what you did in an
attempt to get rich... and I’ll send you every dime you paid for this
Course.
It’s just as hard to turn one dollar into three dollars one hundred times
as it is to do it one million times, so why not do it to it’s fullest? I sure
do.
So anyway, lets get this thing started right away. I’m so excited for you.
I remember when I was first learning these secrets, piece-by-piece over
10 years ago. It was like a mental orgasm. I couldn’t stop devouring
this stuff from every source I could squeeze it out of... whether it was
spending $10,000 on books dating as far back as the early 1900’s... or
spending $5,000 to go to a single weekend seminar... or giving up my
entire personal life from age 19 until 24... including women... just
because I was so excited with what I was discovering.
Seriously- I envy you. I wish I could experience again what you’re about
to learn... but of course I can’t. So I have to settle for the joy of
watching the light bulbs go off in the thousands of people’s minds who
read this Course.
In my head, this Course has been begging me to write it for the past five
years. I finally gave in and did it. Am I happy with the end result? You
bet I am. The very Course you hold in your hands is not just a bunch of
paper, ink and glue... it’s literally a roadmap... a blueprint... a formula
for getting rich in America today.
These secrets are used equally by the single Mother trying to put her
child in a good private school, to the small businessperson making a
great living... all the way to guys who are running ONE BILLION
DOLLAR Publicly-Traded Corporations such as The Sharper Image.
These techniques are not Mickey Mouse. They are powerful. They are
life altering. They can even be dangerous if they are not used properly.
So, I’d like to welcome you to the “Best” of your life. I hope after you
make your millions you still remember this Course and tell everyone
you know how it helped you.
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Chapter One:
The Best Business In The World
Before you read this chapter, get a pen and a piece of paper.
These are the two main tools you need for this business.
When you add together the pen... the paper... this Course... and a
simple idea for a product or service... it could literally be worth
hundreds of millions of dollars.
And still worse, these traditional businesses cannot offer you the rapid
forced growth and wild profits of the wonderful business this Course
teaches about.
The business this Course speaks of allows you to start small, and only
after you have scientific proof and a valid and profitable idea, would
you then gradually invest more and more of your money. In most
cases, you’ll be reinvesting profits.
The business I speak of in this Course allows you to get rich even when
99 out of 100 prospects don’t want your product.
You can be a high-school drop out, like I was, and with the right idea
you can run circles around the Harvard MBA with the wrong idea...
You do not need any specific expertise in the product you plan to sell.
I’ve manufactured and sold golf clubs while I never played a round of
golf once. I’ve manufactured and sold vitamins, where I am not any
kind of Scientist or Doctor. That’s the beauty of this business.
And guess what is best about this business? You can be sitting in your
one bedroom, roach infested basement apartment right now... but as
soon as you craft the right letter, selling the right product, to the right
people, for the right price, and at the right time in his or her life... you
can be in possession of some intellectual property worth over $100
Million! And it’ll take you just 7 to 10 days after you mail your letters to
know what you have. Seriously.
About five years ago, I was between businesses. I was not earning any
money. I was a little discouraged. I created a letter for a product and I
tested it and got 6-times my money back. It cost $600 to mail 1000
letters and I got $3600 back, of which all was profit, once I subtracted
the $600 mailing cost.
Now, what I then knew was that the amount of names I could mail the
letter to allowed me to sell 40,000 new people every month for $180.
That means I’d make $7.2 Million in gross sales every 30 days. It would
cost me $1.2 a month to advertise. So when everything was said and
done, I was looking at $6 Million profit every month.
Pretty hard to sleep that night knowing I had 4 sheets of paper that
were going to bring me over $70 Million. Twenty months later, I grossed
over $77 Million and netted $48 Million in pure profit from this single
sales letter.
What did it cost me to create this letter? A pen... a legal pad... a good
idea... and the skills and secrets revealed in this very Course!
The Direct Response business is not a new business. Ben Franklin even
had a mail order catalog! There are scores of books in bookstores you
can buy for $10 or so that can tell you all about direct response... or
mail order as some call it. But what I want to teach you is how I do it. I
do it a little different.
Right now, we’re going to focus just on mailing sales messages for a
product to a qualified mailing list. Later, we’ll talk more about magazine
advertisements and TV and radio commercials.
No need for research. No need for clinical studies (if the other company
already sponsored one or there is one in the many medical journals).
You can have your very own brand name dietary supplement for a few
dollars a bottle.
I was quite amazed when I saw these pills advertised and sold for $60
when I could make them for $2... and even less in larger quantities!
I made up a name for my “new” product and had labels made for the
bottles through the pill manufacturer. Viola! My very own, trademarked
brand name dietary supplement in less than a week’s time!
So, I crafted a sales letter for this product and located a few mailing
lists to mail the sales letters to. Sometimes it’s easier to come up with a
product by looking at the different types of mailing lists on the market.
For example, instead of thinking of a new product to sell, look at all the
different types of mailing lists on the market and their sizes, and then
fit a product to the list.
I’ll talk more in great detail about mailing lists later in this Course.
Anyway, the pills sold for $60 in my letter, and remember, I made them
for $2. It cost $1.50 to ship them to the customer including the bubble
bag. I charged $6.95 for shipping and handling, so this fee covered the
1-800 phone bill, the order taker’s paycheck, the shipping fee, the
credit card processing charge... hell it even covered the cost to make
the damn pills themselves!
It’s totally legal to do this. That’s why it’s called a shipping and
handling fee. You can charge whatever you want for “handling”... even if
your customer knows it costs just $2 to send his order and you charged
him $5... the difference is the handling fee.
So, basically, when a customer would call me and order these pills for
$60, plus $6.95 for the shipping and handling... all $60 of the selling
price was pure CTO. CTO is short for Contribution To Overhead.
CTO is what your business will net after you pay for goods sold. Out of
this CTO, you still have to pay for advertising, postage, employees, etc.
Most people are amazed when I tell them that 50% to 100% of your
CTO may go to the advertising expense to bring in the customer! Who
pays 50% for advertising? In this business, you’d be lucky if you can
pay just 50% of your initial purchase CTO on advertising.
At the current time I tested this product, postage cost $370 for every
thousand stamps.
It would cost $100 per thousand for names to mail the sales letters to.
It would cost about $100 per thousand to print and stuff the sales
letter we sent to the names on these lists.
When we’re all finished, it’s safe to assume it’s going to cost $600 to
mail 1000 sales letters to qualified groups of prospects.
Being my product sold for $60... I got to keep all $60 of it, as the cost to
manufacture the product is covered in the shipping and handling fee.
Common sense would tell you that when I mail 1000 letters for $600... I
need at least 10 orders to break even and get my advertising dollars
back.
Lets say my product was a new diet pill. Not just any diet pill, but one
that actually enlarges in size once it reaches your stomach so it feels
like you are full all the time.
Now, let’s say the mailing lists we’re mailing our sales letters to are
made up of people who have bought diet pills in the past, so we know
they are prime prospects.
OK- we’re mailing our hot, new diet pill to 1000 people who actually
bought someone else’s diet pill in the mail recently. Of the 1000, how
many do you think would order our pill? Some would say 250 of the
1000. I’d say that they’re crazy. Some would say 100. Again, they’re
crazy. Let’s say that 98% of the people we mail our letters to, throw our
sales message right in the trash... Let’s say just 2% of our prospects
decide to purchase our new, super diet pill. Let’s do some math.
When it was all said and done, each customer was worth $180 in CTO.
Lets go back to the 2% who bought from my sales message. We’ve got
20 orders at $180. That’s $3600 in CTO for every 1000 sales letters I
mail. It costs $600 to mail 1000 letters, so we can safely say; I’ll profit
$3000 for every 1000 letters I mail. That’s $3 a letter on average. What
are you going to do when you get a diet pill or a wrinkle serum to pull
numbers like this when you test the Victoria’s Secret mailing list that
has 900,000 FRESH names a month? Can you really make $2.7 Million
from just one list? You bet your ass!
And that example was for mailing sales letters to just one mailing list!
There are many ways to sell products via Direct Response. You can sell
products through magazine advertisements... direct mail sales letters
(like we just spoke about)... radio spots... television spots... long format
infomercials... internet search terms... telemarketing... and many more
we’ll go over in this Course.
I used them all... but only a handful are the ones that really work well.
We’ll talk all about magazine ads... direct mail... radio... television
spots... and some Internet promotion in this Course. These are the best
ways I’ve discovered to make money in this business.
Are you having a hard time believing you can really strike it rich in this
business? Let me give you some examples of what people have done in
the past, and how their lives changed.
This skin care product is a good direct response product because the
three bottles of cleanser they sell in the kit could cost $6 or so to
manufacture, and $2 to ship. A shipping and handling charge of $7.95
could easily be charged, so the $39.95 selling price is pure CTO. And
this is a consumable product!
Carlton has been on TV for over 10 years and I’d bet he’s made 100
times more money telling others how to buy real estate for no money
down than he has from actually using his own techniques... which is
fine.
Remember the California gold rush? I’m sure the men selling the picks,
shovels, and overalls made more money than the men who actually
were in the mines trying to find the gold. Levis is still making jeans...
but all the miners and their fortunes (if they ever found any) are all long
gone.
Tae-Bo Videos:
Billy Blanks was a struggling California exercise instructor, as most
exercise instructors are. But what happens when you videotape your
amazing exercise routine and sell it via direct response? If you were
Billy, you’d be looking at selling 5 MILLION copies of your video and
more! I’m sure over $100 Million was grossed with this amazing
product. But did you know this: Billy was teaching this unique Karate
and boxing inspired fitness techniques for years in Southern California
gyms... it took someone with direct response smarts to say, “Hey, let’s
get a camera and film this guy. People all over the World would love to
do this in their own homes!”
Can you come up with a million-dollar idea? I hope so. What I’m here to
do is tell you what type of products you need to make for this business
to work for you. And once you have that winning idea... there is no
better set of tools you can get than this Course to show you how to
suck every ounce of money from your idea.
Here’s How You Can Make $100 Million With Your Ideas…
EVEN WHEN 98.4% OF YOUR PROSPECTS TELL YOU TO “BUZZ OFF”…
“I urge you to go and lock the door… take the phone off
the hook… grab your favorite beverage and study every
single word of this letter- because it’s just that damn
important!”
From: Vincent James
Las Vegas, Nevada
Dear Friend,
“Because I’m going to show you what took me 12 years to perfect- (and
even spent 94 days in stripes to learn)- a PROVEN “Battlefield-Tested”
system for learning, mastering and profiting from the BEST business in
the World!”
The ONLY people who actually “KNOW” what they’re talking about (in my
opinion) is the Multi-Millionaire Direct Marketers running their own 7… 8…
and 9-figure empires.
*How to create your own perfect product over a short weekend... so you can start
earning your fortune even if you do not have a real business or anything to sell yet!
There’s only certain “types” of products that people actually WANT to buy. Unless you
got 10 million bucks in the bank- chances are- you’re not selling one of them.
* I will show you where to have any product manufactured for the lowest cost possible.
Diet pills for $2... plastic gizmos for 25 cents... books for $1... videos for $1... car wax
for $4... CDs for 25 cents... etc. There are hundreds of companies you don’t know about
ready to manufacture anything you can imagine!
* How to hire Fulfillment companies that’ll take and process all your phone and mail
orders, ship your orders, do the bank deposit, handle customer service requests and
refunds... all while you’re on vacation hundreds of miles away!
* How to know within 7 days if you have a million-dollar hit... or a really bad idea-
investing only a few hundred bucks. I’ve developed a scientifically VALID formula for
evaluating if a mailing is going to be a success- not in the usual 30 days it takes… but
in just 7. It works every time!
* How to add a simple paragraph to the end of your sales letters that will triple the
amount of product your customer buys! This paragraph added $60 Million in
sales for me annually- without spending an additional penny in advertising!
* How to get an UNLIMITED merchant account up and running inside 3 days- even if
you have little, poor or NO credit!
* How to properly craft an up-sell or cross-sell script that will get a MINIMUM 50%
conversion… bumping your unit of sale through the roof!
* The best day of the week to mail your letters to harvest the best response. It’s
amazing but if you mail your sales letter on this day… you can see response lift 25%- I
have!
* How to SMUGGLE the entire cost to manufacture your product into the Shipping and
Handling fee you charge your customer- without pissing him off! This simple technique
eliminates the “need” to have the 3, 5, even 10-times mark-up the “experts” say you
need.
* How to close “high-ticket” deals for obscenely large amounts of money- even in a
sales letter where your prospect can’t see or hold your product! I’ll show you how I get
people to buy a $5000 product in quantity- and they’re practically lining up to do so!
* How to employ letter shops that will stuff, seal, address and then mail as many letters
you choose and you won’t have to lick even one stamp! In the year 2001 and 2002, I
mailed 500,000 letters a month and never touched one single letter!
* Imagine mailing 1000 letters for $500 and getting 82 orders for $1000 a pop! How
about mailing 120 letters for $120 and getting $25,000 in orders? I’ll show you how!
* How to locate and identify large groups of people hot to buy your product. This is
where most marketers fuck up. They spend all their time working on a product that they
cannot mail loads of sales letters to. Plus…
* A secret “call center” that will take all your phone orders FOR FREE- 24 hours a day-
7 days a week. After 7 years and making $100 Million, I never had to speak with one
customer personally!
* How to persuade 90% of your orders to go through your website- instead of your toll-
free lines. Fewer employees… lower phone bills… less human-error. It’s usually much
better to leave it up to your website to take the lion’s share of orders.
* A simple tactic you can use to cut back on credit card charge backs 25% instantly!
I’ve got another secret that may eliminate any and all charge backs totally- keeping
Visa and MasterCard happy to have you as a merchant!
* The ONLY 4 reasons why your prospect WILL NOT buy your product. Once you
master these 4 things, you’ll have people lining up and begging you to take their
money!
* How a few simple math formulas can tell you (before you spend a penny) if you can
make millions with your idea... or if you should abandon it like a redheaded stepchild!
* How to earn a 2000% return on your advertising dollar- month after month after
month.
* If you already own a business... I will show you a goldmine you’re sitting on right
now- that you do not know about- that’s worth $10,000 to $1,000,000 in sales-
immediately. You can suck these profits into your bank account a week after reading
The 12-Month Millionaire!
* How to identify and “copy” winning promotions to make yourself millions. One of
my “copycats” brags about selling over $250,000,000 worth of a product he copied
from me. Another copycat makes $320 MILLION ANNUALLY and even sponsors his
very own Nascar race team! He copied one of my ideas and ran with it.
* The two places to find an unlimited source of CASH FUNDING for your winning
product ideas. All the broke, but self-proclaimed “top” copywriters will love this one.
* 10 techniques to pay 50% less for magazine ads. Just one technique will save you
15% EVERY SINGLE TIME! My theory is this: ALL products advertised in magazines
can be successful and profit. It all depends on how well you negotiate your ad rates. I’ll
teach you how to kick the crap out of your ad rep and get the ad for almost what it costs
the magazine to print the page!
* 5 CRITICAL questions to ask magazine sales reps BEFORE placing your ad that will
decide if your ad will either make money or lose money! If an ad rep answers just one
question incorrect- there is a 90% chance your ad is going to flop.
* How to come up with KILLER concepts and identify the exact cash-rich, passionate
prospects, DESPERATE to buy your product! Want to know what market I look to
when I need to make a million bucks within a month’s time? I’ll reveal it to you! And…
* How to market your product to the World using the only REAL techniques that make
the Internet pay off. You can count the REAL ways to make money on the Internet on
your left hand. The Internet is not as complicated as many people make it out to be- and
you’ll know MORE ways to make a website profit than even the best “web consultant”
just a few pages into the chapter on Internet Marketing.
* How to protect your assets from unscrupulous “Alphabet Agencies” who are looking
to ROB you of your hard-earned profits- even if you’re doing it legitimately. I’ve lost
$48 MILLION BUCKS in one day by leaving all my assets “VISABLE.” I’ll reveal the
entire story in The 12-Month Millionaire- it’ll leave you shaking your head in pure
HORROR!
* And probably the best chapter in the entire course is the LAST CHAPTER where I’ll
reveal how YOU can hire (in my opinion) the BEST Direct Marketing consultant for
just $13.70 a day! When you got this guy in your corner- you’ll never be on your own
again- possibly making the wrong choices… and he’s so CHEAP- anyone can hire him!
And so much more- I’m going to make you question everything you’ve ever learned
about Direct Response- no matter what “expert” you got it from!
Here’s how you can turn your passion or hobby into a 6 to 7-
figure income!
All the techniques used to do the following are found and documented
in The 12-Month Millionaire!
-An average “hack” golfer creates a video for a few hundred dollars, which teaches
other hacks to drive longer, farther and straighter. He sells this video for $39.95.
-A dermatologist creates a line of skincare products. She sells so many kits a month
that she makes $650 MILLION A YEAR!
-A fitness expert creates an exercise video series and sells 40,000 customers a month at
$50 a pop!
-A realtor creates a simple 3-ring binder full of useful home listing techniques and sells
them to other realtors for $400!
-A 30-year-old kid grabs a video camera and films drunken girls on spring break
showing their breasts. He makes $90 MILLION selling these cheaply produced videos
every year!
Gary says: “If you dare say the information you get from this product was
already known to you or it wasn't worth the money, you are much more
than a shitweasel. You are a stone-cold, unethical liar.”
Look- I may not have the best GPA… the highest IQ… or the
top SAT score. But if there’s one thing I know how to do
better than ANYONE ELSE… it’s how to magically force
people from all over the country to fill a mailbox with
thousands of cash orders. If you feel it’s worth $297 to
better your craft- order The 12-Month Millionaire right
now.
Vincent James
Author and Entrepreneur
IMPORTANT NOTICE:
My course reveals priceless trade secrets I have developed
over the past 12 years. There are powerful techniques in
the course. DO NOT USE THE ADVANCED PERSUASION TECHNIQUES
TAUGHT IN THE 12-MONTH MILLIONAIRE TO TAKE AN UNFAIR
ADVANTAGE OVER PEOPLE. The techniques taught in my course
are powerful- real powerful. Many techniques almost force
people to buy whatever you are selling and I just want to
make sure you are going to use my information in an
honest, ethical manner.
You may have heard of The 12-Month Millionaire over
the past few weeks… but have yet to order it because
you wanted to hear what OTHER marketers had to say
about it.
Well- Is 8 Enough?
First up, I want you to know I’m not getting paid to write this. I’m not part of
Vince’s affiliate program (I don’t even know if he has one). I’ve NEVER spoken to
Vince on the phone… and only corresponded to him by email a few times. I received
this book exactly 4 days ago… and I haven’t put it down since (except to sleep, shower
and visit The John ☺) I am writing this review, for you, my fellow direct response
enthusiast… just in case you want an objective assessment of the program, and whether
you’re on the fence about purchasing The 12 Month Millionaire.
• There isn’t much sample copy (like full page ads and sales letters) for us to learn
from. That would have been a nice addition… perhaps as a bonus would be good.
Having said that, there is ONE sales letter in the book we can read.
• Vince uses profanity. Personally, I’m not fussed about that… but… if you’re a softy,
be warned.
• Sources would have been good. And what I mean that… is… access to Vince’s
Rolodex of contacts would be very helpful – print shops he’s used… hosting
company for his sites… copywriters to recommend… letter shops he personally
recommends… his graphic designer etc., He doesn’t share that information.
• He doesn’t dig very deeply on HOW to write copy that makes the register ring. But
then again, Vince admits that isn’t his goal. His goal is to show you how to run, and
build a million dollar plus direct response business. Writing copy is only one part of
the equation.
As for the negatives, I guess, that’s about it. I’ve racked my brain to think of
more, and nothing is coming to mind.
Now, for the positives. Here’s what I did like about the book:
• Well, it’s as practical as they come. Actually, it blew my mind. And I don’t say that
lightly. I live and breathe advertising and direct response. I’ve written two books on
the subject, and have just completed a third. I’ve studied all the greats… and… I
honestly thought there wouldn’t be much more I could learn. What a load of BS! I
was dazzled in the first few pages. I think Vince has forgotten more than what 99%
of ‘experts’ know (including me).
• The MOST redeeming and important positive of this book is that Vince talks from
experience. He isn’t theoretical in the least. He ONLY talks about what he has done,
his winners, his losers… and… his disasters (which we definitely can learn from).
And… when somebody who has built a $100 million company in less than two years
speaks, we ALL should listen.
• The 12 Month Millionaire is totally devoid of filler. And there’s over 300 pages of
information! Every single page… and I mean, every single page… has something
valuable in it.
• This is the best the book I have ever read on how to run a multimillion dollar direct
mail business. There are so many books on how to write copy… but so few on the
mechanics of building it to 7 figures and beyond. And boy oh boy, is this book chock
full of practical, and proven methods Vince used to build his company. He just
unloads on you, the reader, with total abandon for the rush of adrenalin that’s gonna
course throughout your body when you read it. No kidding… there should be a health
warning on this thing… ‘Not for the faint hearted.’
• I thought I knew all there was to know about life time value. However, with what
Vince shares in Chapter 8 and 9… well… to put bluntly, has given me a totally fresh
perspective on LTV. Outstanding.
• You get into Vince’s brain… how we thinks when he’s putting together a direct
response promotion. I can’t tell you how important this is… because… so FEW
experts of his caliber let you into their brain, especially not for the pittance Vince is
asking for this course. And he doesn’t pull any punches. He goes into incredible
detail. He gives you everything you need, and much more, to take your direct
response business to where you want it to go.
• He gives you the full skinny on how magazines, letter shops, printers, call centres,
and even the post office can screw you… and he shows you how to avoid it. Any of
one of these little nuggets of wisdom will save you thousands of dollars.
• Chapter 27 is a corker (that’s slang here in Australia for awesome). In this chapter
Vince lays out 14 steps for getting an idea… into… a test mailing. This chapter is
Homer Simpson easy… and… especially valuable for anybody new to this business.
• The chapter on up selling is hot. Vince shows how he almost doubled the original
order his customers placed… with some very, very savvy methods. Easily adaptable
to your business.
• The chapter on keeping out of jail is extraordinarily relevant, especially in this age of
‘zero responsibility’. It’s so easy to get sued… even if you did nothing wrong. Well,
in this chapter, Vince reveals through his hard won experience, just how to tip the
odds in your favour and safeguard yourself, legally. Simple tips? Sure. Valuable?
Yes!
• Perhaps my favourite out of the entire manual is the “$60 million paragraph”. What
paragraph is this? Well, it’s the exact wording Vince used in one of his sales letters
that added $60 million to his annual sales. That’s right… one paragraph… 60 million
juicy bucks! You get a word for word copy of it. It’s only 10 lines, but oh so
powerful. If you’re business is suited to it, you’ll be able to easily adapt the
paragraph to your own copy.
My Rating
Sure, there’s some stuff in here that you’ve seen before… if… you’ve studied
marketing (like how to write winning headlines… three ways to grow a business… the
best spots in a magazine to place your ads etc.,) But I gotta tell you, even the way Vince
puts forth ‘tried and proven principles’ is great to read, as it’s yet another perspective.
This book gets a 9-9.5 out of 10 from me. Friend, I don’t give it this rating
lightly. I’m a harsh critic… because… there’s so much garbage out there, and frankly,
I’m sick of wasting my own money. The 12 Month Millionaire is really in a class of its
own… even with all the information that’s available to people interested in direct
response.
Should You Buy It?
Vince has filled a HUGE void with this information. I’ve never seen a book that
nails down the specifics and mechanics of building a direct response business like this.
Personally, I purchased this book on the good word of Gary Halbert… who I am largely
indebted for whatever success I’ve experienced in business. However, I WILL say,
after ordering, I was still somewhat sceptical about the claims Vince made about his
experiences, and this book. But now that I’ve got my copy, The 12 Month Millionaire
delivers on all its promises, and then some.
For the newbie to direct response… you’re gonna have the biggest challenge
with this book. Why? For two reasons:
1. There is so much in here for you to ingest, it’s like entering the NBA the day
after picking up a basketball for the first time in your life.
2. Without any context to compare the information to, you may not fully
appreciate just what Vince has provided you with. What I mean… is… unless
you’ve been in traditional business (and know how much it sucks)… have been
burnt in business in some form… purchased thousands of dollars of courses on
direct response and seen what’s out there… or… tried to build your own direct
response business (and struggled), The 12 Month Millionaire may be ‘just
another book’ to you. Take my word: it ain’t. This thing rocks.
If you have experience in direct response, or have your own business right now,
well… you’re as lucky as hell (just like me). GET THIS BOOK NOW! Don’t
hesitate, not even for a moment. It WILL make you money. I have NO doubt in my
mind.
That’s about it. I’m sounding off.
Alexi Neocleous
PPS No… seriously… don’t be foolish enough and NOT buy this book. Don’t
whine about the money… don’t bust Vince’s butt with questions about it. Just get it.
Now.