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reaching t h e amygdala.

The direct link between odors and t h e amygdala may help explain

t h e emotional potency of smells. "There is this unique connection between t h e sense of

smell and t h e part of t h e brain t h a t processes emotion," says Rachel Herz.

C. But t h e links d o n ' t stop there. Like an octopus reaching its tentacles outward, t h e

memory of smells affects other brain regions as well. In recent experiments,

neuroscientists at University College London (UCL) asked 15 volunteers t o look a t

pictures while smelling unrelated odors. For instance, the subjects might see a photo of

a duck paired w i t h t h e scent of a rose, and t h e n be asked to create a story linking t h e

t w o . Brain scans taken at t h e t i m e revealed t h a t t h e volunteers' brains were particularly

active in a region known as t h e olfactory cortex, which is known to be involved i n

processing smells. Five minutes later, t h e volunteers were shown t h e duck photo again,

b u t w i t h o u t t h e rose smell. And in their brains, t h e olfactory cortex lit u p again, t h e

scientists reported recently. The fact t h a t t h e olfactory cortex became active in t h e

absence of the odor suggests t h a t people's sensory memory of events is spread across

different brain regions. Imagine going o n a seaside holiday, says UCL team leader, Jay

Gottfried. The sight of the waves becomes stored i n one area, whereas t h e crash of t h e

surf goes elsewhere, and t h e smell of seaweed in yet another place. There could be

advantages to having memories spread around t h e brain. "You can reawaken t h a t

memory from any one of t h e sensory triggers," says Gottfried. "Maybe t h e smell of the

sun lotion, o r a particular sound from t h a t day, o r t h e sight of a rock formation." Or in

t h e case of an early hunter and gatherer (out o n a plain - t h e sight of a lion might be

enough to trigger t h e urge t o flee, rather than having t o wait for t h e sound of its roar and

t h e stench of its hide t o kick in as well.

D. Remembered smells may also carry extra emotional baggage, says Herz. Her research

suggests t h a t memories triggered by odors are more emotional than memories triggered

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by other cues. In one recent study, Herz recruited five volunteers w h o had vivid

memories associated w i t h a particular perfume, such as opium for Women and Juniper

Breeze from Bath and Body Works. She t o o k images of t h e volunteers'brains as they

sniffed t h a t perfume and an unrelated perfume w i t h o u t knowing which was which. (They

were also shown photos of each perfume bottle.) Smelling t h e specified perfume

activated t h e volunteers brains t h e most, particularly in t h e amygdala, and in a region

called t h e hippocampus, which helps i n memory formation. Herz published t h e w o r k

earlier this year in t h e journal Neuropsychologia.

E. But she couldn't be sure t h a t t h e other senses wouldn't also elicit a strong response. So,

in another study Herz compared smells w i t h sounds and pictures. She had 70 people

describe an emotional memory involving three items-popcorn, fresh-cut grass and a

campfire. Then they compared t h e items through sights, sounds and smells. For instance,

t h e person might see a picture of a lawnmower, then sniff t h e scent of grass and finally

listen to t h e lawnmower's sound. Memories triggered by smell were more evocative than

memories triggered by either sights o r sounds.

F. Odor-evoked memories may be n o t only more emotional, but more detailed as well.

Working w i t h colleague John Downes, psychologist Simon Chu of t h e University of

Liverpool started researching odor and memory partly because of his grandmother's

stories about Chinese culture. As generations gathered to share oral histories, they would

pass a small pot of spice o r incense around; later, when they wanted to remember the

story in as much detail as possible, they would pass t h e same smell around again. "It's

kind of fits w i t h a lot of anecdotal evidence o n h o w smells can be really good reminders

of past experiences," Chu says. And scientific research seems to bear o u t t h e anecdotes.

In one experiment, Chu and Downes asked 42 volunteers to tell a life story, then tested

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create a story

Brain scans olfactory cortex,

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