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The direct link between odors and t h e amygdala may help explain
C. But t h e links d o n ' t stop there. Like an octopus reaching its tentacles outward, t h e
pictures while smelling unrelated odors. For instance, the subjects might see a photo of
processing smells. Five minutes later, t h e volunteers were shown t h e duck photo again,
absence of the odor suggests t h a t people's sensory memory of events is spread across
different brain regions. Imagine going o n a seaside holiday, says UCL team leader, Jay
Gottfried. The sight of the waves becomes stored i n one area, whereas t h e crash of t h e
surf goes elsewhere, and t h e smell of seaweed in yet another place. There could be
memory from any one of t h e sensory triggers," says Gottfried. "Maybe t h e smell of the
t h e case of an early hunter and gatherer (out o n a plain - t h e sight of a lion might be
enough to trigger t h e urge t o flee, rather than having t o wait for t h e sound of its roar and
D. Remembered smells may also carry extra emotional baggage, says Herz. Her research
suggests t h a t memories triggered by odors are more emotional than memories triggered
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by other cues. In one recent study, Herz recruited five volunteers w h o had vivid
memories associated w i t h a particular perfume, such as opium for Women and Juniper
Breeze from Bath and Body Works. She t o o k images of t h e volunteers'brains as they
sniffed t h a t perfume and an unrelated perfume w i t h o u t knowing which was which. (They
were also shown photos of each perfume bottle.) Smelling t h e specified perfume
E. But she couldn't be sure t h a t t h e other senses wouldn't also elicit a strong response. So,
in another study Herz compared smells w i t h sounds and pictures. She had 70 people
campfire. Then they compared t h e items through sights, sounds and smells. For instance,
t h e person might see a picture of a lawnmower, then sniff t h e scent of grass and finally
listen to t h e lawnmower's sound. Memories triggered by smell were more evocative than
F. Odor-evoked memories may be n o t only more emotional, but more detailed as well.
Liverpool started researching odor and memory partly because of his grandmother's
stories about Chinese culture. As generations gathered to share oral histories, they would
pass a small pot of spice o r incense around; later, when they wanted to remember the
story in as much detail as possible, they would pass t h e same smell around again. "It's
kind of fits w i t h a lot of anecdotal evidence o n h o w smells can be really good reminders
of past experiences," Chu says. And scientific research seems to bear o u t t h e anecdotes.
In one experiment, Chu and Downes asked 42 volunteers to tell a life story, then tested
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create a story
spice
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