Rehan Ahmad Original

REHAN AHMAD QURESHI
KEY ACCOUNT SPECIALIST
Profile
Accomplished and self con dent Marketing professional offering over 10 years
of experience in the areas of Trading, Sales & Marketing, Business Development
and Brand management. Highly quali ed Bachelors from Barkatullah University.
Strong experience in the areas of FM-CG Food industry has resulted in proven
interpersonal. Tenacious team worker equipped with a growth mindset and
strong ability to maintain mutually bene cial internal and external relationships.
An enthusiastic professional uent in English, Hindi and Urdu looking for
opportunity as Sales & Marketing Executive.
Employment History
KEY ACCOUNT SPECIALIST , BAQER MOHEBI
ENTERPRISES(BRITANIA DIV.)
Dubai | 2021 March - Present
Handling top brands in the region. (Britannia Biscuits, Rusk,Ghee,Nutro)
•Handling a team of 9 merchandisers

INFO
•Market: UNION COOP,CHOITRAM, AL MAYA(DUBAI,SHARJAH, AJMAN)
ADDRESS
•Outlet Coverage: Responsible KA Outlets Preparing and present monthly Street 38, Villa 26, Al Rashidiya, Dubai, 267,
Business review to the management,100% Distribution Full range of Britannia United Arab Emirates
Biscuit products.
PHONE
•Develop annual plans for each of the key accounts & Set monthly activities 00971-562522521
calendar for each of the customers & Establish a strong modern trade
positioning on category management and off-shelf innovations EMAIL
•Monitoring Sales targets of the customer and brands, Increase Market shares [email protected]
of Brands through continuous on field activities like shopper marketing.
BIRTH DATE
•Implementation of annual agreements & Negotiate on the BDF & extra 21-07-1983
visibility with the customer.
NATIONALITY
•Plan for the customer brand activities with approval of UM & Category
Indian
Manager. Make sure of the LPO (Regional or Branch / Warehouse) Control and
coordinate of LPO with Supply team.
DRIVING LICENSE
•Periodic shop visits with UM. Valid UAE Driving licence
•Customer Category Performance summary in each quarter through Score

cards & Take actions before damages & expiry occur.
SKILLS
•Merchandiser / Salesmen Route & classroom training. KEY ACCOUNT DEVELOPMENT
KEY ACCOUNT EXECUTIVE , NTDE(MONDELEZ

MERCHANDISING
DIVISION)
2016 March - 2021 February
BUSINESS DEVELOPMENT
Handling top brands in the region. (Cadbury, Oreo, Lu, Belvita, Ritz, Prince,
Barni, Milka,Tang,Philadelphia, RoyalJelly,Dreamwhip)
CLIENT COORDINATION
•Reporting to Area Key Account Manager
•Handling a team of 5 merchandisers SELLING TECHNIQUES
•Market: SHJ-COOP,AJMAN-COOP,MEGAMART(DUBAI, SHARJAH &

TEAMWORK
AJMAN)
•Outlet Coverage: Responsible KA Outlets Preparing and present monthly NEGOTIATION

Business review to the management.
•Product: 100 % Distribution Full range of Mondelez confectionery products.

•Grow modern trade business with developed customers channel (Key MARKET PLANNING
Accounts) & annual plans for each of the key accounts and monthly activities
calendar for each of the customers, Conduct monthly business reviews with
SHOPPER MARKETING
each of the key accounts.
•Establish a strong modern trade positioning on category management and off- BRAND MANAGEMENT
shelf innovations, Lead and develop the team’s key accounts skills and
monitoring Sales targets of the customer, Increase Market shares of Brands
through continuous on field activities like shopper marketing. COMPETITIVE ANALYSIS
•Implementation of annual agreements and Negotiate on the BDA & extra

SALES MANAGEMENT
visibility with the customer.
•Plan for the customer brand activities with approval of UM & Category MERCHANDISING
Manager. Make sure of the LPO (Regional or Branch / Warehouse) Control and
coordinate of LPO with Supply Chain.
TEAM MANAGEMENT
•Inventory Management & Customer Service, Set up selling and purchasing unit
prices alliance
RELATIONSHIP BUILDING
•Observe and present performance summary of the new listings. Planning and
execution on new accounts entering the market.
SELF CONFIDENCE
•Control of the credit notes and money collection.
PLANOGRAM DEVELOPMENT
•Analyze sales data’s with the customer & Brand Performance summary in the
customer base & Customer Category Performance summary in each quarter
through Score cards. SELF CONFIDENCE
•Take actions before damages & expiry occur.

CRM
KEY ACCOUNT SALES REPRESENTATIVE , AL AUJAN &
OASIS
Dubai | 2012 November - 2014 April LANGUAGES
Handling top brands in the region. (Rani, Vimto, Barbican, Hani) ENGLISH
Managed all Trade and Marketing activities including market communications,

promotions and budgets for the company’s product range across the UAE HINDI
region.
Devised & executed BTL initiatives such as sales promotions, in store branding URDU
activities and product sampling campaigns to enhance trade visibility and
achieve marketing objectives as outlined in the marketing plan.
Acted as a liaison between sales & delivery teams ensuring effective shipment
coordination across channels relating to key accounts within the Dubai, to
ensure smooth and timely product deliveries.
Responsible for delivering the required merchandisers to the clients on day to

day basis.
Maintained continuous supervision of product inventories, expiries, sales

targets & promotional plans thereby ensuring that minimum expiries and
maximum ROI is achieved while enhancing the brand image.
Co-ordinate efficiently with sales teams and creative agencies to ensure in-store
activities, sales promotions, POSM materials and product sampling campaigns
are implemented in alignment to the marketing plan.
Fostered excellent relationships whilst maintaining contacts with Key accounts

involving major local clients and leading distributors.
Hiring, inducting and training new members into the team, assisting in
performance monitoring and career mapping of team members. Motivating,
supporting and developing the team to adapt to the changing requirements a
continuously evolving business environment.
Reported directly to Marketing Manager on status of projects.
VAN SALES REPRESENTATIVE , MARS GULF

2007 November - 2012 October
Signi cantly contributed to the opening company’s new accounts, maintaining
relationships with existing/new clients.
Establish and maintain excellent displays of our products and brands

Implementing Plano gram as per company’s policy.
Managed all Sales and Marketing activities.
Maintaining a comprehensive database of over 300 customers in an efficient and

effective manner to enable the team in devising new strategies.
Proven ability to negotiate and close in an overly competitive market. Highly

successful team player, planning, organizing and coordinating a wide variety of
experienced plan and strategies.
Maintained continuous supervision of product inventories, expiries, sales

targets & promotional plans thereby ensuring that minimum expiries and
maximum ROI is achieved while enhancing the brand image.
Responsible for raising invoices and collection of payments.
Implementing company’s assets into the outlets along with maintaining

productivity, integrity, freshness and line distribution.
Created and generated weekly/monthly/quarterly reports to assess individual

performance.
Organize campaigns, promotions and placing advertisements in different media.
Reported directly to Sales Manager on status of projects.
CUSTOMER SERVICE ASSISTANT , SPINNEYS DUBAI LLC

Dubai | 2004 November - 2007 October
Responsible for goods travelling in or out.
Establish and maintain excellent displays of our products and brands

Implementing Planogram as per company’s policy.
Maintaining a systematic and comprehensive database of all customers’

invoices.
Created and generated weekly/monthly/quarterly reports to assess individual

performance.
Understanding the requirements of customers, Generating new customers and

maintaining relationships with customers.
Maintained continuous supervision of product inventories, expiries,

promotional plans thereby ensuring that minimum expiries and maximum ROI is
achieved while enhancing the business.
POSM materials and product sampling campaigns are implemented in alignment

to the marketing plan.
Reported directly to Store Manager on status of sales.
Education
Bachelor Of Computer Application , Barkatullah
University
Bhopal, India | 2001 March - 2004 April
Hobbies
Traveling, Driving, Movies, Jogging.

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REHAN AHMAD QURESHI

KEY ACCOUNT SPECIALIST

•Handling a team of 9 merchandisers

•Customer Category Performance summary in each quarter through Score

KEY ACCOUNT EXECUTIVE , NTDE(MONDELEZ

•Handling a team of 5 merchandisers SELLING TECHNIQUES

•Market: SHJ-COOP,AJMAN-COOP,MEGAMART(DUBAI, SHARJAH &

•Outlet Coverage: Responsible KA Outlets Preparing and present monthly NEGOTIATION

•Product: 100 % Distribution Full range of Mondelez confectionery products.

•Implementation of annual agreements and Negotiate on the BDA & extra

•Take actions before damages & expiry occur.

Managed all Trade and Marketing activities including market communications,

Responsible for delivering the required merchandisers to the clients on day to

Maintained continuous supervision of product inventories, expiries, sales

Fostered excellent relationships whilst maintaining contacts with Key accounts

Reported directly to Marketing Manager on status of projects.

VAN SALES REPRESENTATIVE , MARS GULF

Establish and maintain excellent displays of our products and brands

Managed all Sales and Marketing activities.

Maintaining a comprehensive database of over 300 customers in an efficient and

Proven ability to negotiate and close in an overly competitive market. Highly

Maintained continuous supervision of product inventories, expiries, sales

Responsible for raising invoices and collection of payments.

Implementing company’s assets into the outlets along with maintaining

Created and generated weekly/monthly/quarterly reports to assess individual

Organize campaigns, promotions and placing advertisements in different media.

Reported directly to Sales Manager on status of projects.

CUSTOMER SERVICE ASSISTANT , SPINNEYS DUBAI LLC

Establish and maintain excellent displays of our products and brands

Maintaining a systematic and comprehensive database of all customers’

Created and generated weekly/monthly/quarterly reports to assess individual

Understanding the requirements of customers, Generating new customers and

Maintained continuous supervision of product inventories, expiries,

POSM materials and product sampling campaigns are implemented in alignment

Reported directly to Store Manager on status of sales.

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