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Starbucks Manual
Starbucks Manual
The Company
delectable treats. And the music you hear in store is chosen for its artistry and appeal.
starbucks.com/about-us.
3
Brewed Coffee
Our Roast is a Philosophy
BREWED COFFEE
Coffee Knowledge
2
BREWED COFFEE
Coffee-Growing Regions
®
3
BREWED COFFEE
Growing Coffee
arabica
®
arabica
arabica
Harvesting Coffee
o skin
o fruit
o mucilage
parchment
o parchment
o parchment
silverskin
Processing
is
4
BREWED COFFEE
Roasting Coffee
®
` ® ®
FlavorLock™ Packaging
™ ®
Coffee Buying
ETHICAL
SOURCING
STEWARDSHIP
ENVIRONMENTAL
AND COMMUNITY
STEWARDSHIP
INVOLVEMENT
www.starbucks.com/responsibility
5
BREWED COFFEE
Proportion
TOO LITTLE CORRECT TOO MUCH
COFFEE PROPORTION COFFEE
Grind
Water
NOT HOT IDEAL
ENOUGH
195º 205º
Freshness
6
BREWED COFFEE
Brewing Fundamentals
2 hours
1 hour
20 minutes
Coffee Freshness
PIKE PLACE
CRP079045D0547 05/11/13
7
BREWED COFFEE
Activity
Aroma:
Acidity:
Body:
Flavor:
Tasting Coffee
Smell:
Slurp:
Locate:
Describe:
8
BREWED COFFEE
9
BREWED COFFEE
starbucksfs.com
10
BREWED COFFEE
Tip:
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BREWED COFFEE
12
Espresso Beverages
Bringing out the Beauty of arabica
ESPRESSO
2
ESPRESSO
Espresso Overview
What is Espresso?
A Beverage:
A Roast: ®
arabica
A Grind:
Quality Standards
Freshness:
Grind:
Tamp:
Extraction:
Slow pour:
3
ESPRESSO
4
ESPRESSO
Beverage Standards
2.5 oz., 5 oz., 9 oz. and 16 oz. pre-ground Unopened: Expiration date on package
portion packs Opened: Use immediately
4 hours unrefrigerated
Iced Brewed Coffee
8 hours refrigerated
5
ESPRESSO
Beverage Standards
Pump Calibrations
Pump Calibration (per pump) Usage
White Syrup Pump (use for regular syrups) Multiple – order separately
Black Syrup Pump (use for sugar-free syrups) Multiple – order separately
Fontana™ Sauce Pump (red pump) One time – comes with sauce
Fontana® Beverage Base (blue pump) One time – comes with base
Sauce Pumps
™
Cup/Size Short—8 oz. Tall—12 oz. Grande—16 oz. Venti (Hot)—20 oz. Venti (Iced)—24 oz.
Number of
Espresso Shot 1 1 2 2 3
Number of
Syrup/Sauce Pumps 2 3 4 5 6
*Applies to the majority of hot espresso beverages. See Beverage Recipe Cards for cold espresso beverage build.
6
ESPRESSO
7
ESPRESSO
8
ESPRESSO
Recommendations
Decaf
Shots
Cups
Syrup
Milk
Custom
Sleeves
Drink
9
ESPRESSO
Iced
For Here
7. Milk 2%
8. Customizers No default
Decaf X Caramel C
Half Decaf ½ Classic Syrup CL
Shots
Shots Box Hazelnut H
Double 2 Mocha Sauce MO
Triple 3 Raspberry R
Quad 4 Sugar-Free Hazelnut SFH
Sugar-Free Vanilla SFV
Toffee Nut TN
Vanilla V
White Chocolate Mocha WM
Milk
Milk Box
Breve B
Nonfat Milk N
Soy Milk S
Whole Milk WH
10
ESPRESSO
11
ESPRESSO
12
ESPRESSO
Activities
1 2 3 4 5 6 7 8
Decaf Decaf Decaf Decaf Decaf Decaf Decaf Decaf
13
ESPRESSO
Activities
14
Blended Beverages
Fontana Blended Beverages
®
BLENDED
2
BLENDED
®
syrup and sauce options
3
BLENDED
basic ingredients:
®
Beverage Base of choice
®
syrups are also options and
you can view recipe options at starbucksfs.com
Ice Full 12 oz. cup Full 16 oz. cup Full 24 oz. cup
4
BLENDED
Activity
®
Beverage Bases available
on starbucksfs.com
indulgent, and refreshing? Tasting and being able to describe beverages will help
®
Beverage Bases be refrigerated?
5
Tea
Our Artful Tazo Tea Offerings
®
TEA
2
TEA
We Steep.
We Sip.
We Explore.
What is tea?
3
TEA
Food Pairings
Food Pairings
Calm™
Tazo® Chai
™
4
TEA
Tazo®
Awake™
Black Teas
Decaf Chai
Green Teas
®
Calm® Chamomile
Herbal Infusions
(caffeine-free)
®
Black Teas
®
Green Teas
Herbal Infusions ®
(caffeine-free)
5
TEA
Fundamentals of Tea
Water
Temperature
Proportion
®
6
TEA
Hot Tea
Steeping Time
7
TEA
Iced Tea
reci starbucksfs.com.
8
TEA